Branches
Mortgage Customers
Customer Pain
100
A techno savvy way to inform 130 branches of new collateral templates available.
What is e-mail blasts
100
An email with hyperlink sent to VanDyk customers to capture feedback.
What is a customer on-line survey (Page 5)
100
www.sendoutcards.com; quickbizcards.com; 3rd supplier for higher volume
What is the multiple sites accessed by branches to order POD.
200
A one stop online site for all marketing collateral
What is QBC (quickbizcards by Merrill)
200
A customer/prospect database that triggers special event VDP mailings.
What is a Stay-in-touch program.
200
VanDyk customer feels this is currently under utilized.
What is the VanDyk database
300
A weekly or biweekly featured collateral on VanDyk's site.
What is an online special to promote QBC and Van Dyk?
300
Van Dyk receives recommendations for new customers via the survey.
What is a customer referral program.
300
VanDyk feels this relationship can be improved.
What is continual connection with customers and prospects and those who did not choose their service.
400
A package sent to all VanDyk branches to introduce QBC services.
What is a QBC welcome kit
400
Customer survey results in opportunities for cross selling Van Dyk services.
What is data capture and response analysis.
400
VanDyk's ultimate goal.
What is increased leads resulting in increased mortgages.
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