FoA
What does FoA stand for?
Family of apps
How do users search for viral topics?
Hashtag
A metric used to help understand auction dynamics
CPM or CPC
A final destination that ads direct to
Landing Page, app store
What is a troll?
Someone who comments negatively on someone's posts, comment, etc
Where is Meta's headquarters
Menlo Park
The difference between a SAN and non-SAN
non-SAN: Traditional network, KO has full viewability into data for attribution
SAN: Self attributing network, sees all claims from KO and gets to pick what it think it drove prior to KO running attribution
What is CTR and what does it tell us
CTR = Click through rate
The ratio of people that click your ad versus view it
Can help gauge how well creative/ads are enticing people to take an action
What is SEO? Not just the abbreviation
Search engine optimization - used to improve organic ranking in search engines
Is the most popular site to watch videos?
Youtube
Who is Alex Schultz
Meta's CMO
Creator of Snapchat
Evan Spiegel
The number of times people see a piece of content or ad?
Impression
Largest social media site in the world
List 5 ways to communicate using the internet
Chat, email, video chat, text, voice cell, snap, tweet, etc
When did Meta buy Instagram?
April 2012
What is a 'campaign' in Kochava?
Is is where/what we build our click and impression trackers in
Universal formula to calculate ROI
ROI = Profit or Revenue/Ad Investment
What does full funnel mean?
Identifying and marketing along each stage of the users journey.
Awareness, engagement, conversion or consideration
What is a UTM and why do we use it?
Urchin tracking modules
Allows us to track user enagagement on landing page, website, etc
What was Mark Zuckerberg's predecessor to Facebook?
FaceMash
Smallest global social media platform based on active users (as of July 2023).
The percentage of visitors who visit a webpage (or app store) and leave without further engaging.
Bounce Rate
Largest growing social media platform the past few years?
TikTok
What is adwords, bing, google marketing?
What is SEM or PPC marketing