A
B
C
D
E
100

I don’t read books that much.

1

100

I do keep some books home at home, but not many. Most of them are work-related books.

3

100

I do read books a lot.

1

100

I hate traditional TVCs cuz they are so tacky and predictable. So if I have to choose, I would definitely prefer Internet advertisements, even I know those brand deals, but they are pretty, and appealing to me.

7

100

I’m more traditional so I prefer to read printed books cuz they are more eye friendly, and give me better reading experience.

6

200

I used to enjoy reading literature a lot, but now I only read some work-related nooks.

2

200

I’m more traditional so I prefer to watch TV advertisements because most of the TVCs are well produced, very engaging,with catchy jingles.

7

200

I used to read a lot, but now I’m too busy to read.

1 / 2

200

I’m a night owl I can stay up really late. It sounds not healthy you know from traditional Chinese medicine perspective, But I personally find myself more productive at night.

10

200

Yeah I do share advertisements with my friends because there are some advertisements that go viral, like they are very funny or mind blowing.

8

300

Yes, I have a huge collection of books, ranging from Chinese literature to Western philosophy.

3

300

I remeber when I was little, in the evening I always spent hours catching fireflies in a jar, and even let one or two put, hoping they can fly about and flash about my room. But now, after work, I only drag my body home, get stuck to the couch, check the phone the whole time before I go to bed.

12

300

I’m more of a morning person. On weekdays I get up at 7 o’clock and follow my morning routine and start off my day. I feel it’s more productive for me in the morning.

10

300

I didnt read books that much when I was little, but now I find reading pretty interesting.

1 / 2

300

No I never share advertisements with my friends because What’s interesting to me is not necessarily interesting to my friend. I don’t want to bother them with advertisements cuz our life is already filled with trash adverts.

8

400

Reading is a big thing for me and I would make time for it to happen. On weekends, I would get into the tub, put on some nice jazz music, pour a glass of wine, and have a read of some celebrity memoir.

4

400

I definitely want to work in advertising industry In the future because it’s always Fascinating to me to be able to engage people with a piece of TVC or even just a printed ad.

9

400

Well what I would do is I always keep one or two books in my bag, so that I’m able to read while traveling or commuting to work, to past time. I think trains and buses are great places for reading.

4

400

To be honest, I’m not interested in working advertising industry. I’m personally not a very creative person and I have no idea of how to engage customers. It’s just too much for me.

9

400

I like to read e-books, because I can just read them at anytime anywhere, all the books at fingertips. Another thing is, they are more environmentally friendly.

6

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