Soup-E-Scape Prepardness Tester

Uses Cases

100

Centralizing reporting for multiple clients across various platforms

Multi Client Reporting

200

Moving budgets between campaigns within a channel to optimize performance

In-channel budget reallocations 

300

Aligning advertising with product availability to avoid promoting out-of-stock items

Inventory Based Advertising

400

 Tracking how often a target audience is exposed to a campaign.

Reach/Frequency Monitoring

500

Identifying significant deviations in campaign performance compared to historical data

Outlier Detection

ICPs

100

Global agency networks with thousands of employees, managing large brand campaigns across online and offline channels for major clients.

Large Global Agency

200

Large consumer brands focused on building awareness and triggering offline behaviors, often in industries like luxury cosmetics, FMCG, hospitality, and healthcare.

B2C Brand Builders

300

Agencies with 50-500 employees (or up to 1000 in large independents) offering 360-degree marketing services ranging from brand campaigns to acquisition and conversion.

Mid Sized Agency

400

Offering niche services such as channel specialization (LinkedIn Ads, TikTok Ads, SEO) for specific markets or industries like ecommerce, fashion, or software.

Niche/Small Agency

500

Consumer brands focused on online transactions, including ecommerce, DTC (direct-to-consumer), gaming, airlines, insurance, and consumer software.

B2C Commerce Crafters

Customer Stories

100

This company struggled with efficiently gathering and analyzing data from multiple marketing platforms, which impacted their ability to make informed decisions for product improvements and strategy.

*hint: this is a B2C Commerce Crafter

Manscaped


B2C Commerce Crafter: Consumer brands focused on online transactions, including ecommerce, DTC (direct-to-consumer), gaming, airlines, insurance, and consumer software.

200

This customer uses Supermetrics for BigQuery to feed all their customers' data into one place. Automating the data collection eliminated the need for additional headcount and they estimated a 6X ROI using Supermetrics as their ETL provider.

Data Speaks

300

Full service media agency that uses the Supermetrics Marketing Intelligence Cloud to manage all customer reporting. The agency has reduced reporting hours by 35% and saved 7K in costs since moving to Supermetrics from TapClicks. They have seen a 3X ROI after implementing Supermetrics as part of the agency’s offering.

Snapshot Interactive

400

House of ecommerce brands utilizing a mix of online and offline marketing channels. They needed help understanding the effectiveness of their campaigns. Relying heavily on last-click attribution gave a false impression that paid search campaigns drove most of their sales. They built an MMM model, which Supermetrics fuels with advertising data. They reduced reporting by 20 hours a week by automating the data flow. Their MMM has fed them more actionable insights, improving ROI and profitability.

PlanetArt

500

• Marketing agency's manual data extraction and spreadsheet-based reporting process was time-consuming, error-prone, and limited their scalability. This agency cut reporting time by 70% and saw a 5x ROI using Supermetrics. As their data needs grew, they adopted BigQuery with Supermetrics to handle larger datasets and perform complex analyses, further enhancing reporting accuracy and efficiency. This transformation delivered data to people across their business resulting in increased efficiency, deeper insights, happier clients, and a strategic advantage in client acquisition.

ChatterBlast

More Customer Stories or use cases

100

Monitoring and adjusting spend in real-time to stay within campaign budgets

Budget Pacing

200

Adjusting website or app layouts to increase the rate of user conversions

Conversion Rate Optimization

300

• multinational information technology company who manufacture and sell PCs, printers, related supplies, and 3D printing solutions. The initial goal for was to create a dashboard that could display social media ads data for all the countries they had on a single page in Looker Studio. Soon after the initial goal they realized the actual potential for Supermetrics that created a dashboard that integrates data from various sources, that would automatically update with the data they needed and the perspective they wanted to consider.

HP

400

 Ensuring data integrity through monitoring naming conventions, UTM parameters, and standards.

Data Quality Monitoring

500

Comparing current campaign performance against historical benchmarks

Internal Benchmarking

Whatever Max Feels Like Quizzing you on

100

Adjusting bids based on the time of day to maximize ad performance.

Bid Daypart Optimization

200

Comparing two versions of creative elements to determine the most effective option.

A/B Testing

300

Analyzing which ad a customer last interacted with before converting

Last Click Attribution

400

This 1986 album was considered a comeback album and won the grammy for album of the year, consisting of South African beats tied with Americana. Often considered one of the greatest albums of all time containing the ever-popular songs Diamonds on the Soles of Her Shoes and You Can Call Me Al.

Graceland (Paul Simon)

500

This 1967 album is often hailed "the greatest album of all time" and the height of physcadelic rock and the summer of love.

*hint: "It was 20 years ago today, when the band was taught to play"

Sgt. Pepper's Lonely Hearts Club Band (The Beatles)