Pre-Acquisition
What year was Souq founded?
What is 2005?
The year Amazon acquired Souq
What is 2017
The name of Souq’s digital payment platform that Amazon acquired in order to make transactions flow smoothly?
What is Payfort?
Amazon learned that success in this region required adapting to cash-heavy economies, local delivery systems, and cultural norms.
What is the Middle East?
Souq's original type of website
What is an auction site?
In this Hofstede dimension, Amazon has a flat hierarchy, while Souq values authority and top-down decision making.
The name of Souq’s logistics and warehousing technology
What is Fulfilled by Souq (FBS)?
Souq was known as this before the Aquisition
What is "Amazon of the Middle East"?
Amazon focuses on personal success and performance, while Souq values teamwork and loyalty, this shows a difference in which cultural dimension?
What is Individualism vs. Collectivism?
Term used for countries that have strict data laws that protect citizens’ personal information
What is data localization?
Adapting Amazon’s global fulfillment model took longer than expected in the Middle East, mainly due to fragmented delivery networks and reliance on this payment method.
What is cash on delivery?
What one of these countries did Souq NOT service (pre acquisition)
UAE, Saudi Arabia, Egypt, Kuwait, Bahrain, Oman, Iraq, Qatar
What is Iraq
(But someone created a local "Souq Iraq" e-commerce platform, evading copyright)
DAILY DOUBLE
Ben has watched this many horror movies in his life
What is 1.5?
To fix address and delivery issues, Amazon introduced this feature to help drivers serve customers
What is "Pin on Map" feature?
Souq’s Arabic name meant “marketplace,” and 87% of Saudi consumers preferred Arabic content, highlighting the need for this key factor in emerging markets.
What is localization?
The Founder of Souq
Who is Ronaldo Mouchawar?
This happened to Souq’s brand identity after the acquisition
What is " It was gradually phased out and replaced by Amazon"
Both Amazon and Souq focus more on quick results than long-term planning, but for different reasons — this refers to which dimension?
What is Long-Term Orientation?
These two Middle Eastern countries are the most profitable regions for Amazon
What are Saudi Arabia and UAE?
The acquisition marked a turning point for the region, signaling a new phase for startups and investors wondering if there was still space for this type of high-growth company.
What is a unicorn?