Marketing
Which of the following is a characteristic of a persuasive sales message:
A. Discredits the competition
B. Reminds customer of the product
C. Contains loaded language
D. Makes the product appealing
D. Makes the product appealing
Which of the following is an example of a real estate investment:
A. Land to be developed in the future
B. A certificate of deposit
C. A corporate bond
D. Partial ownership of a corporation
A. Land to be developed in the future
Which of the following is a true statement regarding the relationship between customer service and the
hospitality and tourism industry:
A. Business success or failure depends on customer service
B. Customer service is important, but less so than price
C. Customer service cannot be taught through training
D. Greater customer satisfaction leads to lower revenue
A. Business success or failure depends on customer service
Which marketing career is usually in charge of writing press releases?
A. Marketing operations
B. Customer service
C. Marketing research
D. Public relations
D. Public relations
If you take a positive approach toward others, you can expect to have
A. fewer friends
B. more conflicts
C. less competition
D. better relationships
D. better relationships
What is the primary goal of corporate promotion?
A. To sell a product
B. To publicize a service
C. To explain a specific feature
D. To create a certain image
D. To create a certain image
If a bank doubles its interest rates on loans, the demand for money will
A. decrease
B. remain the same
C. continue to increase
D. double
A. decrease
Which of the following is an example of a service provided by the hospitality industry:
A. Airline tickets
B. Restaurant meals
C. Valet parking
D. Electronic room keys
C. Valet parking
The Microsoft Corporation generated $51.12 billion in revenue in 2007. This is an example of
A. factual information
B. unwarranted criticism
C. inconclusive evidence
D. current data
A. factual information
Google Calendar and Microsoft Outlook are both examples of
A. personal information management systems
B. smartphone operating systems
C. mobile geolocation tracking systems
D. virtual reality applications for smart TVs
A. personal information management systems
Which of the following are examples of things that can be protected by a copyright:
A. Literary or musical works
B. Name or phrase
C. Symbol or design
D. Invention or process
A. Literary or musical works
Which of the following is a tax-deductible gift:
A. Inherited items
B. Stocks
C. Charitable donation
D. Vacation home
C. Charitable donation
When Arthur travels out of the country, he picks up some souvenirs. When he tries to bring them back home with him, he discovers that he has to pay a tax on them. Arthur must pay the
A. travel tax
B. customs duty
C. travel duty
D. souvenir tax
B. customs duty
A farmer has 1,000 acres. They decide to plant apple trees on 800 acres and raise cows on the remaining 200 acres. If they wanted to raise more cows, they would have to reduce the amount of land allotted to growing apples. This is an example of
A. opportunity cost
B. distribution
C. efficiency
D. utility
A. opportunity cost
How does more RAM generally affect a computer's performance?
A. Only affects graphics
B. Slows it down
C. Speeds it up
D. No effect
C. Speeds it up
Oreo's, Chips Ahoy, and Teddy Grahams are all cookies produced by Nabisco. The cookies are an example of
a product
A. mix
B. assortment
C. item
D. line
D. line
A credit account in which the purchaser usually makes a down payment and signs a contract to make a series of scheduled payments and finance charges describes which of the following:
A. Open account
B. Revolving credit
C. Layaway plan
D. Installment credit
D. Installment credit
A local hotel keeps a large supply of cleaning products, office supplies, and repair tools. These items are
known as __________ inventory.
A. raw materials
B. finished goods
C. work-in-process
D. MRO
D. MRO
The cost associated with throwing out defective products as they come off the production line is a(n) __________ cost.
A. internal failure
B. prevention
C. appraisal
D. external failure
A. internal failure
Writing a letter to your grandparent is an example of
A. verbal communication
B. nonverbal communication
C. body language
D. speech
A. verbal communication
When processing marketing information, assigning numeric value to different responses or types of data is
known as
A. interpreting
B. formulating
C. editing
D. coding
D. coding
How much will $5,000 be worth in five years if invested at an 8% compound interest rate? (No Calculators)
$7,346.65
A ski resort that is mining data from its database has detected an anomaly that occurred on a holiday weekend. Which of the following is most likely to be the anomaly:
A. Visitors to the website also viewed nearby holiday attractions
B. The resort was booked to full capacity, predominately by families
C. Visitors to the website also viewed nearby hotels and restaurants
D. Food service decreased when the resort was filled to capacity
D. Food service decreased when the resort was filled to capacity
Which of the following is an example of a raw material that a business might inventory for production use:
A. Stapler
B. Toothpaste
C. Wood
D. Chair
C. Wood
The most common grades of eggs found in supermarkets are grades
A. AAA, AA, and A
B. AA and B
C. A, B, and C
D. AA and A
D. AA and A