Client
Who are the clients?
Emily Moore and Shanna Hutton
Who is Loaded targeting?
Students, parents, and professionals
What is primary objective of project?
Determine the physical locations, events, or environments where product giveaways would generate the highest level of customer interest, brand awareness, and conversion
Elements of a PESTEL analysis?
Political, Economic, Social, Technological, Environmental, Legal
What is the capital of Kentucky?
Frankfort
What is Emily Moore's background?
Academic Director at UO
What is the brand identity of Loaded?
Energetic, approachable, humor-driven
What type of consulting engagement is this?
GTM
Elements of a SWOT analysis?
Strengths, Weaknesses, Opportunities, Threats
What is the smallest country in the world?
The Vatican
What is Shanna Hutton's background?
Business Development and Marketing Strategist at Finley Davis Private Wealth
What is Hit-It?
Sustainable, dairy-free coffee creamer infused with caffeine
Surveys
Why is MECE important in recommendations?
It ensures complex problems are broken down into distinct, non-overlapping parts (mutually exclusive) that cover all possible options(collectively exhaustive)
What is the only land mammal that can't jump?
Elephant
True or False: The clients have backgrounds in non-profit work
True
Loaded is looking for optimal distribution channels for which communities at UO?
What types of secondary research will we conduct?
research databases from UO and from the client
Feedback is the __________ of OCG
lifeblood
In what year did the Titanic sink?
1912
True or False? The client is revenue-generating?
False - yet to hit market
Interviews will focus on?
Taste perception, purchase intent, promotion, preferred purchasing channels, points of sale.
What will our final deliverables be?
Final slide presentation and final report on presentation deck, with explanation of methodologies used
Standard body text slide font?
Arial, size 16
In what year did UO make it's first appearance in the Rose Bowl?
1917