D. provides exclusivity and has potential to maximize exposure.
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
100
C. Sponsoring a web site
Which of the following is an example of online advertising
100
A. encourage action.
Advertising copy that states "Only 3 days left" is trying to
100
D. exclusive
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor
100
C. Team colors and team name
Which of the following are the most important considerations when designing a basketball team's logo
200
A. naming rights
What might a sports organization offer a business to encourage that business to sponsor an event?
200
B. snowboard retailer
Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site
200
C. Copy
Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer
200
B. partnership
The relationship between a sponsor and a sport entity is often described as
200
C. discourage counterfeiting activities.
When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
300
A. help pay for construction expenses.
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
300
C. auto racing enthusiasts.
What is a tire producer that is most likely to advertise its products on a website that interests
300
A. Endorsement
What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad
300
B. included in a sponsorship proposal.
Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
300
C. unpredictable.
One of the features of sports events such as football games is that they are
400
B. Direct marketing
Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results
400
B. illustration.
The part of a print advertisement that is noticed first by readers is the
400
A. Stadium signage
A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using
400
B. ambush
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________ marketing
400
B. Athletes
Which of the following is one of the main features of a sport product
500
D. Interactive
Which of the following is a characteristic of most online banner advertisements
500
A. uses.
When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
500
D. adapt promotional messages for each market.
When a performer expands into international markets, an important consideration for his/her promotional efforts is that it is often necessary to
500
A. Redesign logos
What do some professional sport teams do to promote renewed interest in a team that is losing support from fans
500
D. significant others
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. What factor motivates Mark to attend these sports events with his family