Make Aristotle Proud
The Art of Persuasion
It's like a party!
Modern and appealing
100
"Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."
What is logos?
100
Persuasion is this type of attempt to persuade.
What is a deliberate attempt?
100
This type of speech pays tribute to an event or person, usually one in or from the past.
What is a speech to commemorate?
100
In this appeal, the speaker identifies a need, presents a solution to the problem, and then helps the audience visualize the benefits.
What is an appeal to need?
200
"There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."
What is pathos?
200
When speaking to persuade you are looking to change one of these three items of your audience's identity. (Hint: My attitude is that I believe you can get it!)
What is attitudes, values or beliefs?
200
To Justin Bieber: "Last year you were ranked the fifth most hated person of all time. Kim Jong-un didn't even score that low, and he uses your music to torture people." Is an excerpt from this type of speech used to celebrate.
What is a roast?
200
In this appeal, you can create dissonance or conflict to persuade.
What is appeal to harmony?
300
"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
What is ethos?
300
Say an audience member agrees with your persuasive topic, instead of attempting to create that feeling with them, you are doing this instead.
What is reinforcing?
300
This is an example of this special occasion speech.
What is speech to entertain?
300
In this appeal, you acknowledge that the audience will consider the outcome before deciding if what you are presenting is worthwhile and attempt to sway that decision.
What is appeal to gain?
400
"For just $1.00 a day, you can feed a starving child."
What is pathos?
400
The ethical persuasive speaker will acknowledge this in addition to evidence that supports their central idea.
What is the opposing viewpoint?
400
Lin-Manuel Miranda is beginning this type of speech at UPenn's commencement.
What is speech to inspire?
400
A person who is motivated and listening attentively and critically is said to be using this type of mental processing.
What is central?
500
The use of expert witnesses in a trial
What is ethos?
500
A persuasive speech should do this to allow the audience to make a wise decision.
What is narrow the options?
500
Stand-up comedy is an example of this type of special occasion speech.
What is speech to entertain?
500
In an appeal to commitment, the speaker needs to ensure that the audience is committed and involved in the topic so that their argument is not processed in this passive way.
What is peripheral processing?
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