Definitions
Unique language used to a group.
What is Code Grooming?
An example of personal communciation.
What is "Family Life and Gender Roles"?
violent -> not peaceful
appalled -> not amused
Examples of Reverse Words?
Using words that are the opposite of your opponent and your weakness.
What is Reverse Words?
Document that uses Bushism & Political Code
What is the Declaration of Independence?
Sharing identity through present-tense language.
Purpose of demonstrative rhetoric?
Distinguishing the outsiders from insiders.
What is Demonstrative Rhetoric?
Where insiders use different, intimate language.
What is Code Grooming in "Invention/Planning"?
Fostering trust and loyalty from audience
Purpose of Identify Strategy?
Getting the audience to bond with each other.
What is Identify Strategy?
What is "Common Sense"?
Speaking with value over logos.
Purpose of Bushism & Political Code?
Repetitive language that shares identify with audience.
What is Bushism & Political Code.
"The Maker's Eye"
What is a textbook example of Identify Strategy?
Using insider language to show connection.