The Message Box
This is the strongest motivator for moving someone to your position on an issue.
What is creating empathy through storytelling?
This grows with preparation and experience in front of media.
What is confidence?
You should look at this during a TV interview.
Who is the interviewer/reporter? (NOT the Camera)
This is arguably the most powerful section of the Message Box+.
What is the Personal Story?
This type of word choice can be easy for content specialists, but will take away from your core message to a general audience.
What is jargon?
This is an easy trick you can use when you make a mistake in a non-live TV interview.
What is pausing and restarting? (They just edit it out)
This is the first thing you should identify before using the Message Box.
What is your target audience?
A fatal, visually distracting aspect of a poor public speaking performance.
What is poor body language?
The ideal soundbite length for interviews - easy for mixing on radio, podcast, social media, or TV.
What is 20-30 seconds?
Name at least 3 of the 5 sections of the Message Box.
What are Issue, Problem, Solution, So What, and Benefit (Any three are correct.)
This makes your message more relatable and allows it to stick with the audience?
What is storytelling?
An excellent tool that can be used for pre-recorded, pre-arranged interview questions.
What is a teleprompter app?
In the Dolores River Canyon example, this part of the Message Box was strongest.
What is the “So What?” section, because it used strong storytelling about love for the land (Querencia), legacy, and cultural connection?
Name at least 3 of the 5 ingredients in the Public Speaking Recipe.
Understand Core Content (Master Your Topic), Understand Your Target Audience, Organize & Prioritize Ideas, Great Speakers Prepare, Draft & Practice a Concise Message, Present a Professional Message
During an interview, this can work against you when making your counterpoint to an anti-conservation message.
What is repeating an opponent’s argument just to refute it? (Say what you are FOR vs what you are AGAINST)