TULA
TULA’s brand name means this in Sanskrit:
What is balance?
In its sustainability efforts, FAB partnered with this organization to plant trees as part of its packaging program.
What is the National Forest Foundation?
In sustainability reporting, Farmacy claims to offset packaging waste through this specific circularity initiative, which includes post-consumer recycling logistics.
What is TerraCycle?
This unusual but sustainable material is used in Each & Every’s deodorant packaging instead of plastic.
What is sugarcane (or sugarcane-based packaging)?
Before launching OUAI in 2016, Jen Atkin was the personal hairstylist for this ultra-famous family known for their reality TV empire.
Who are the Kardashians?
TULA’s cult-favorite “Glow & Get It” eye balm contains this cooling agent, often used in traditional Chinese medicine, to instantly energize tired eyes.
What is caffeine, peppermint extract, or menthol?
First Aid Beauty’s signature ingredient for soothing irritation and inflammation is this finely milled ingredient.
What are oats?
Each & Every’s gender-neutral fragrance line includes scents like “Citrus & Vetiver” and “Lavender & Lemon.” This sensory neuroscience principle inspired the unisex approach.
What is scent neutrality (or olfactory gender neutrality)?
TULA’s signature microbiome-friendly approach uses both probiotics and this type of ingredient, which serves as food for beneficial bacteria.
What are prebiotics?
First Aid Beauty’s approach to clean skincare excludes these controversial ingredients commonly found in many personal care products.
What are parabens, sulfates, and artificial fragrances?
Farmacy’s "Green Clean" contains this tree known for its ability to hydrate and detoxify oily or acne-prone skin.
What is Moringa
OUAI’s signature leave-in conditioner includes this protective ingredient often found in sunscreen to shield hair from heat and UV damage.
What is panthenol or thermal polymer?
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Before creating Farmacy, founder David Chung built a vertical supply chain by owning both the farm and this lesser-known but crucial type of facility used in biotech skincare.
What is a cosmeceutical lab (or formulation laboratory)?
OUAI's bestselling Scalp & Body Scrub features this humectant known for attracting moisture and giving skin a glow.
What is sugar or glycerin?
Farmacy’s GreenEnvy™ —used across multiple products—contains high levels of this polyphenol, which is known for protecting collagen and elastin.
What is cichoric acid?
In a public effort to increase transparency, Each & Every published the molecular breakdown of this common natural-derived ingredient used as a pH adjuster.
What is sodium bicarbonate (baking soda)?
OUAI’s Scalp Serum features this adaptogen, traditionally used in Ayurvedic medicine, to support scalp health and help reduce inflammation.
What is ashwagandha?