Customers & Products
Our customers are split into what two broad categories?
Answer: Consumer and Commercial
Name the Four Global Business Units that make up Specialty Products.
Answer: Finished Lubricants, Basestocks & Waxes, Synthetics, Elastomers & Resins
Which of the following is NOT a defined customer segment: Strategic, Evolving, Core, Competitive?
Answer: Evolving
True or False: Making all channels capable and highly motivated to execute the offer is one of the guiding principles of Sales Excellence.
Answer: True
Which Channel Partner generates the highest percentage of gross margin?
Answer: Distributors
Name one of our Flagship products
Answer: Mobil 1 or Mobil SHC
What are the six MBUs in Finished Lubricants?
Answer: North America, Latin America, North Asia Pac, South Asia Pac, Europe Africa Middle East (EAME) and Aviation and Marine (global)
Which function in marketing is responsible for the right offering to the right customer at the right time for the right price?
Revenue Management
True or False: Lubes serve to keep moving parts separated.
ANSWER: TRUE
Distributors with no Customer Relationship Management system in place use this system to manage their sales pipeline?
Answer: L360
Both Marine & Aviation and Industrial product lines are in which customer category?
Answer: Commercial
Name 2 out of the 3 cross value chain organizations which support GBUs in terms of (1) innovative approaches, (2) advanced recycling & sustainable materials and (3) customer experience?
(1) Innovation & Business Transformation
(2) New Market Development
(3) Global Customer Service
What are the 4Ps of Marketing Offers?
Answer: Product, Place, Price, and Promotion
Name one primary role of Field Engineers.
Answer: Any of these- Execute Mobil Serv Offer, Grow the Business, Protect and Build the Brand, Build GBU and Distributor Technical Capabilities
These guidelines were created to ensure consistency and standardization, as well as provide guidance on how to do business with Distributors?
Answer: Global Distributor Framework
Name 3 reasons why we lubricate
Answer: Prevent wear, reduce friction, remove heat, prevent rust & corrosion, remove contaminants
True or False: Maximizing ROE (Return on Equity) is a pillar within the Specialty Products Strategic Framework.
Answer: False. The pillars include: Capture Growth, Transform cost to serve and Brand & Customer Experience, High Grade Portfolio, Deploy Technology, Leverage Integration, and Sustainability
________ is the resulting feelings and behavior responses toward a brand, from brand-related touchpoints at any point in time.
Answer: Brand Experience
Answer: 1) Heat 2) Water 3) metal 4) Aeration 5) Sludge
Which role represents the main point of contact with the Distributor ?
Distributor Business Consultant/Distributor Business Manager
Name 3 of the 6 product lines
Answer: PVL, CVL, IND, Marine, Aviation, B&W
Name 1 of the 6 parts of the Finished Lubes Growth Strategy
Answer: One of these - Accelerating growth in key developing markets, Grow Mobil brand value, Expand and evolve channels, Embrace the attributes of a world class marketing business, Unlock value of data and analytics, Leverage integration to grow LVC value
What team in marketing is accountable for the holistic, end-to-end impacts of different business teams on product profitability such as product COGS optimization?
Answer: Product Management
Solid suspension EP additives __________ metal surfaces.
ANSWER: Adhere to
Name 1 of the 6 Distributor Core Expectations.
Answer: One of these - Shared Values, Brand Ambassador, Investing for Growth, Commercial/Consumer Capable, Digital Capable, Learning Culture