Sports Marketing Basics
What do we call the people who buy tickets, merch, and watch games?
Fans or consumers
Which social media platform is most popular for short sports highlights?
TikTok
This color was worn worldwide during the release of the Barbie movie
Pink
What company uses a “swoosh” symbol?
Nike
How many seconds long is a traditional television commercial that most brands still use during major sporting events?
30 seconds
This is the process of promoting a sports team, league, or athlete to increase visibility, fan loyalty, and revenue.
Sports Marketing
What do we call a social media post where an athlete promotes a product?
Endorsement or sponsored post
Which animated Netflix film became the most-watched Netflix original animated movie ever?
KPop Demon Hunters
A short, catchy phrase used in ads is called a what?
Slogan
This sports drink often partners with athletes like Serena Williams and Lionel Messi.
Gatorade
Nike, Adidas, and Under Armour are examples of what?
Sports brands / apparel brands
Which athlete has been one of the most followed sports figures on Instagram in recent years?
Cristiano Ronaldo
What music artist headlined the Super Bowl Halftime Show in 2024?
Usher
When a song, athlete, or trend suddenly explodes on social media and gains massive attention in a short time, it is described using this term.
Going Viral
How many teams play in the National Football League?
32
What term describes a company paying to have its logo on a team’s jersey or stadium?
Sponsorship
In 2019, the NBA signed a multiyear deal with this social media platform, allowing it to reach younger audiences through live highlights and clips
Twitter/X
who hosted the 2025 golden globes
Nikki Glaser
Known for turning his persona into a brand called “Beast Mode,” this NFL running back became a marketing icon through apparel, endorsements, and social media.
Marshawn Lynch
This athlete-turned-brand is worth billions without playing anymore
Michael Jordan
What marketing strategy focuses on creating emotional connections with fans?
Branding
What metric measures how much fans interact with a post (likes, comments, shares)?
Engagement rate or KPIs (Key Performance Indicators)
Which artist’s 2025 tour included stadium and international dates and became one of the year’s highest-grossing pop tours?
Lady Gaga
What celebrity had a creative billboard campaign let people literally scratch and smell deodorant as they walked by in New York City?
Billie Eilish
Who won dancing with the stars this past season?
Rob Irwin