CONSERVATIVE TALK RADIO
This is the age most conservative talk listeners are above.
What is 45?
This is Salem News Channel's projected number of monthly viewers.
What is 2.7 million+?
This is Salem's faith and Christian-focused podcast division, separate from the conservative-leaning Salem Podcast Network.
What is Life Audio?
This is Todd's three-word framework for what a search result needs to accomplish — found, trusted, and this.
What is "Chosen"?
This host owns the 5am-8am slot in our national syndicated lineup.
Who is Larry O'Connor?
This is the percentage streaming viewership has grown, confirmed by Salem's own leadership.
What is 80%?
This is the term for a pre-recorded ad inserted digitally into an episode, sold by impression rather than by spot.
What is DAI (Digital/Dynamic Ad Insertion)?
This is the number of sites in the Townhall Media network.
What is 6?
Organic SEO improves your ranking on your own website. This other kind of SEO improves your presence off your website — in maps, listings, and directories.
What is Local SEO?
This is the recommended number of spots per day for good frequency.
What is 6 to 10?
This is the total number of minutes viewed annually across Salem News Channel.
What is 1 billion+?
This is the platform Salem uses to track podcast performance and attribution in real time.
What is PodScribe?
This is the day-rate to sponsor all of Townhall Media — every site, every page, every ad space.
What is $20,000?
This is the minimum monthly website visitor count recommended before Surround Chat is effective.
What is 500?
When a radio ad runs and nobody responds, this is what you should do instead of leaving it alone.
What is Test and adjust it (change the voice, day part, or copy)?
This is the frequency cap per hour that keeps a single viewer's ad from wearing out.
What is 4 times per hour?
This is the selling advantage where, once a client locks in a host endorsement, no competing business in their category can advertise on that same show.
What is category exclusivity?
This is the audience Townhall Media is built to reach.
What is the conservative audience?
This is SEO's year-over-year client retention rate — the stickiest digital product Salem sells.
What is 96-97%?
This is the minimum number of days a radio campaign should run before you can truly measure success.
What is 90 days?
This is the SNC feature that radio doesn't have — the ability to track who saw your ad and whether they visited your website afterward.
What is full attribution reporting?
This is the minimum monthly impression count required to unlock the discounted bulk CPM rate on a DAI campaign.
What is 500,000?
This is the price of the "Win Your Race" video interview package for candidates and advocacy groups.
What is $5,000?
This is the only thing a client pays for with Surround Chat — not the service itself.
What is a billable lead?