There are more entry-level job opportunities in this sector than any other segment of the sport industry.
What are sport sales.
100
The Boston Gazette was the first media outlet to cover a sporting event. Their coverage focused on a match in London, England for this sport.
What is boxing.
100
This is known as one of the most prolific forms of marketing.
What is sponsorship.
100
These 3 segments make up the sporting goods industry.
What are equipment, apparel, and footwear.
100
The University of Oregon gained permission to use this Disney character as their official mascot in 1947.
Who is Donald Duck.
200
The concept in which sport organizations strive to move customers up the escalator from purchasing single-game tickets to mini-ticket plans to season ticket packages.
What is the escalator concept.
200
Much of the growth in the sport industry has been linked to the expansion of this.
What is cable television.
200
This is currently the most active sponsorship category in professional sport.
What is insurance.
200
This sport sector is the 3rd largest source of domestic revenue within sport properties.
What is the sporting goods industry.
200
This team is recognized as the first professional team in sport.
Who are the Cincinnati Red Stockings.
300
Proactively assisting customers in developing ways to better utilize and leverage their investment with the organization is known as this.
What is edu-selling.
300
This form of communication is recognized as the richest and most effective.
What is face-to-face communication.
300
Sponsor fit, involvement, exposure and brand equity.
What are the 4 elements of sponsor awareness.
300
This man was the first to coin the term "official".
Who is A.G. Spalding.
300
ESPN's SportsCenter devoted just 2% of their total coverage to this segment of sport.
What is women's sport.
400
Providing continued satisfaction and reinforcement to individuals or organizations who are past or current customers is known as this.
What is after-marketing.
400
Research on the elements of personal communication has found that the average person only processes 7% of this aspect of verbal communication.
What are spoken words.
400
The joining together of 2 or more companies to capitalize on a sponsorship is known as this.
What is cross-promotion.
400
George Tryon is given credit for carving out the sporting goods niche in 1811 as this.
What is a gunsmith.
400
Protecting an organization from anything that could possibly go wrong or lead to a loss of revenue or customers is known as this.
What is risk management.
500
The opportunity to sell entitlement of an arena or stadium, practice facility or the team itself.
What are naming rights.
500
Dr. Amy Cuddy coined this term to refer to the scientific finding that standing tall and proud, even when we don't feel confident, can have a positive impact on how we are perceived.
What is a power pose.
500
In this type of sponsorship, only one organization represents a particular product or service category.
What is sponsorship exclusivity.
500
Nike was originally founded as an offshoot of this company.
What is the Blue Ribbon Sports Company.
500
This is known as a restrictive practice used to provide financial stability and competitive balance between teams.