Sport Event Industry & Event Conceptualization
This type of sport tourism includes mega-events such as the Olympics or Super Bowl.
What are event sports?
Typically nonprofit or government entities, these organizations are designed to attract or assist sporting events.
What are sports commissions?
The exchange of cash for the right to associate with the event is referred to as this type of sponsorship.
What is a monetary sponsorship?
This social media app has exploded and some professional teams have began launching branded content using this app.
What is TikTok?
These countries make up BRICS.
What are Brazil, Russia, India, China and South Africa?
What is active sport tourism?
This provides information about the events, provides specifications on the event, and outlines the event's minimum expectations.
What is a request for proposal?
Partnerships that provide a service or product in return for association with the event refers to this type of sponsorship?
What is an in-kind sponsorship?
This is a give-and-take relationship that must be groomed and nurtured by the sport organization to maintain a position with the media outlet, who in turn promotes and broadcasts the sporting event.
What is media relations?
Host of the 1992 Summer Olympic Games, this city was known as "the poster child for success."
What is Barcelona, Spain?
This type of sport tourism includes sport museums, halls of fame, and stadiums.
What is nostalgia-based sport tourism?
This type of budget is developed during the early phase of the event planning process.
What is a preliminary budget?
Groups of consumers or potential consumers with similar attributes, attitudes, or behaviors are referred to as these.
What are market segments?
This type of relationship between the media and an institution is critical to the success of the event.
What is a symbiotic relationship?
Host of the 2014 Winter Olympic Games, this city struggled with corruption, high costs, and low-quality amenities as host.
What is Sochi, Russia?
This stage of event planning includes event organizers envisioning an event and championing the intention to hold an event.
What is conceptual planning?
This type of budget is updated as revenues and expense categories are realized.
What is a working budget?
This part of sport marketing embodies the methods marketers use to communicate with customers.
What is event promotion?
The three Critical R's of Media Relations include these.
What are relating, retaining, and repairing?
This process cost Chicago $100 million in an effort to host the 2016 Olympic Games.
What is bidding?
Detailed plans are developed in order to turn the planners' vision into reality in this stage of event planning.
What is operational planning?
The budgeting process includes these five steps (in order).
1. Align with organizational goals
2. Research
3. Estimate revenues
4. Estimate expenses
5. Project profits and losses
After Jim Cleppinger died of cancer, his wife donated funds to name a building after him. This is an example of this type of naming right.
Rights to a legacy gift
Premium giveaways, sweepstakes, theme nights, autograph sessions, and interactive experiences are known as these in sport event promotion.
What are value-added enticements?
Know as the "white elephant in the room," one of the biggest issues affecting Olympic cities after hosting is this.
What is stadium maintenance?