Marketing
5 Ps
Product, price, place, promotion, public relations
NCAA receives ___ of sponsorship revenue
10%
College athletics departments _______
Common narrative
lose money
Kentucky Derby
Current NCAA president
Mark Emmert
SWOT- internal vs. external
Strengths and weaknesses- internal
Opportunities and threats- external
3 facets of sponsorship
organization, sponsor, sponsor's target market
reasons to join a conference
Money line
Betting winner straight up (no point spread)
Year of the brawl
Why social media? 3 reasons
•Cost effective
•Go viral
•Live forever
•Foster relationships
•Generate Leads
2 of 4 sponsorship trends
activation, cross-promotion, cause-related marketing, grassroots
Subsidized thru student fees (main university talked about in class via chart)
JMU
Tying multiple bets together
Parlay
Low volume, high dollar
Major gifts
5,000
Exposed to over 5,000 ads per day
25%
giving pattern in an annual campaign
Oregon football
Watched a video about their facilities
Adjusting betting line in your favor
Teaser
Oversees scandals in college athletics
Knight Commission
Changing tickets based on environment/wins and losses/opponent
Dynamic ticket pricing
Brick and mortar
Capital campaign (Buildings)
Conference distributions and march madness
Each win given $$ and get that money for 6 years
Jan 1
Legal in Ohio
5 XU athletics sponsors
Nike, Cintas, Skyline, Sorentos, Amazon