Survey Item Issues
Case Study Competitions
G-League Project
Attention Check
Lectures
100
How would you rate the parking and ticketing process?

Double-barreled

100

How have the founders of the enhanced games positioned the competition?

Trust science

100

Which NBA team is the only team to not have a G-League affiliate?

Suns

100

Which car rental company did we discuss as repositioning themselves as an underdog?

Avis

100

Positioning is not what you do to the product, but to the ____ of the prospect.

Mind

200

Was the facility not unclean?

Double negative

200

What was installed at the Indianapolis Airport ahead of All-Star weekend?

A basketball court

200

How many G-League teams are there? Not including this new one

31

200

What sports betting company did LeBron James sign a deal with? 

Draft Kings

200

What is marketing myopia?

Lack of foresight

300

Who is the GOAT of sport broadcasting?

Jargon

300

One group wanted to exclusively stream the NBA All-Star game ... on which network did they want to stream?

Peacock

300

How long is the group presentation?

15 minutes

300

Why is my wife a fan of Russell Wilson?

Ciara

300

Sport is unique because it is _______ as it is _______ .

Produced ... Consumed

400
What problems did you have with your concession experience?

Leading

400

Who is the CEO of NO BULL, the company Tom Brady merged his brands with?

Mike Repole

400

Who is the owner of the Phoenix Suns?

Mat Ishbia

400

Between two tumbleweeds is an example of what?

 Marketing _____ sport

of

400

Data gathered from performing focus groups or interviews would be classified as?

Qualitative
500

Where do you enjoy drinking beer?

Loaded/Assumptive 

500

How many teams do not have marketing rights to a foreign country?

11

500

Which team had the highest attendance total last year?

Texas Legends
500

Which Memphis Gizzlies player had two cards in the pack I opened in class?

Jake LaRavia

500

If I were to buy data from Nielsen, what type of source data would this be?

Secondary

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