A partnership between a business and a property (team, league, event, ect…)
What is sponsorship
100
Show off a product, business to business marketing, and opportunities to merchandise
What is reasons why companies sponsor
100
How many championships did the Fab Five loose?
What is two
100
The act of enjoying greater benefits than they may have expected
What is leveraging
100
When a company works to create the appearance of an official association with an event when that association does not exist
What is ambush marketing
200
The event, sponsor, and fan make up this
What is the event triangle
200
Mountain Dew and Red Bull sponsor the X Games because it targets its fans/consumers (hint: why companies sponsor)
What is associate with a particular lifestyle
200
CPM stands for...
What is Cost Per Thousands
200
Which Fab Five player was ranked as the #1 high school player in the nation?
What is Chris Webber
200
This company in known for ambush marketing in the Olympics by advertising a commercial with the slogan #findyourgreatness
What is Nike
300
The event exchanges _____ with the sponsor in the event triangle (list 2 out of the 3)
What is promotion, sales opportunities, and exposure
300
Little Caesar’s is given a luxury suite as part of
its sponsorship of the Detroit Red Wings hockey
team. (hint: why companies sponsor)
What is business to business marketing
300
List one factor in determining price?
What is "the tangible and intangible benefits, reach and impact of events, compare pricing"
300
Forcing customers to buy tickets because of incentives like "free tickets, helping charity, or winning sweepstakes" is an example of which leveraging tacit?
What is Drive Consumer Sales
300
Michael Johnson wore a golden pair of Nike running shoes in the 1996 Olymipics is an example of which common method of ambushing?
What is Sponsorship of Teams/Individuals
400
Clutter in traditional media and a higher customer acceptance is the reason for this
What is growth in sponsorships
400
A spot in the Pro/Am, a table at the related charity dinner, tickets to the sponsor party is which reason why a companies sponsor events.
What is Hospitality and Entertainment
400
Refers to the individuals exposed to the sponsorship efforts beyond those who are in attendance at the event (Hint: not audience)
What is extended reach
400
Involves two or more corporate partners working
together to develop a promotion to maximize
their benefits.
What is Cross Promotion
400
Through creative promotions, contests, and visibility this “lesser” sponsor may be able to create the image of being the main supporter of the event. This is an example of which common form of ambush marketing?
What is Minor Sponsor that Leverages Effectively
500
The NFL supporting United Way is an example of ______ (hint: growth of sponsorships)
What is cause marketing
500
Feature articles or stories, human-interest ties, or signage that may be seen during news coverage of an event are considered to be which reason why companies sponsor?
What is increase visibility
500
Before deciding to partner with a property, always determine whether or not the property is saturated with sponsors. (Hint: deciding what to sponsor)
What is exclusivity
500
VISA sponsors in NFL and they negotiate the rights to allow their member banks to use the same logo.
What is Pass Through Rights
500
Name the 5 players associated with the Fab Five
What is Ray Jackson, Chris Webber, Jalen Rose, Jimmy King, and Juwan Howard