Anything Unit 1
Marketing Director, Advertising, Sales, Ticket management, Market Research & Development, Promotions
Sport and Event Marketing Careers
What does WNBA stand for?
Women's National Basketball Association
This player changed the WNBA with her outspoken personality. Plays for the Chicago Sky.
Angel Reese
Participants who watch the event
Spectators
What must be present for the sporting event to take place
These impacts arise from the ripple effect of spending as it flows through the economy.
Indirect Impact
What sports media company broadcasted the WNBA All-Star game?
ESPN
This player changed the WNBA with her 3 point shooting. Plays for the Indiana Fever.
Caitlin Clark
Businesses who pay to have their name associated with the event.
Sponsors
People that participate in events with no rules or regulations (recreational)
Unorganized Participants
Plan sports camps, Respond to messages from fans, Schedule appearances for athletes and coaches, Plan youth clinics
Community Relations
What city & state did the 2025 WNBA All-Star game take place?
Indianapolis Indiana
This player is the 4 time WNBA MVP. Plays for the Las Vegas Aces.
A'ja Wilson
ESPN, The Athletic, FS1 Sports
Sports News or Sports Information
People that participate in events with rules and regulations
Organized Particpants
Customer makes purchases from one business rather than from another
Patronage Buying Motive
What was on the WNBA players shirts
Pay Us What You Owe Us!
This player has a Nike shoe deal. One of the best 3 point shooters in the WNBA. Plays for the New York Liberty.
Sabrina Ionescu
Tangible things you buy at events, Apparel, Memorabilia
Sporting Goods
This product helps enhance the sport product because the athletes are better and in shape.
Training and Fitness
A business executive attending a football game because their company sponsors the team. (Which Motive?)
Organizational Buying Motives
What is the working agreement called between the owners and the players
Collective Bargaining Agreement
What year was the WNBA founded?
Hint: Answer between 1990-1999
1996
It's Intangible and Perishable. Also known as the "Game Experience"
Sporting Events
Mr. Beast sells chocolate through the NBA Hornets sponsorship. What type is marketing is Mr. Beast using?
Non-Sports Marketing