Licensing
Branding Strategies
Graphic Organizer Digital M.
Name that Platform
100
An agreement that allows a company to pay a fee to a team, event, etc. for the right to affiliate itself with that team, event, etc.
Sponsorship
100
Customers’ allegiance to a particular brand
Loyalty or Brand Loyalty
100
Digital Marketing that is free or unpaid
Hint: Natural/Real
Organic Marketing
100
This platform is the most popular place for brands to work with creators who make long-form video content and product reviews.
YouTube
200
Organization or company that holds the rights to trademarked property.
Licensor
200
The brand strategy of using successful brands to introduce new products
Extension or Brand Extension
200
Any marketing that involves the use of digital channels, such as search engines, social media, websites, and chat.
Digital Marketing
200
Brands use this platform to share highly visual content, like photos, reels, and stories, to build their aesthetic and connect with fans.
300
Company that wants to manufacture and sell products using trademarked property.
Licensee
300
The stage of brand loyalty in which consumers become aware of a brand and know a bit about it
Recognition or Brand Recognition
300
These online platforms help users find websites, images, and videos by typing in keywords.
Hint: Google & Yahoo
Search Engines
300
Known for fast, real-time posting, this platform is where brands join trending conversations and use hashtags to stay relevant.
X or Twitter
400
Is the fee a licensee pays up front to use the trademarked property. It’s a figure based on expected sales.
Guarantees
400
A branding strategy in which marketers create a certain image or impression of a brand as compared to those of competitors’ brands
Positioning or Brand Positioning
400
Prominent people on social media who impact the purchase decisions of a community or audience
Influencers
400
This platform is often used by businesses to reach older audiences and build community groups, and many brands still rely heavily on its ads.
500
A percentage of the actual sales.
Once the guarantee is paid off, licensors start receiving this, usually anywhere from 5–15%.
Royalties
500
The legal authorization by a brand owner to allow another company to use the brand in exchange for a fee
Licensing or Brand Licensing
500
A form of advertising that allows businesses to pay for increased visibility of their site.
Hint: Acronym is PPC
Pay-per-click
500
This platform’s algorithm can turn any video into a viral hit overnight, making it a favorite for brands looking to reach Gen Z.
Tik Tok
