Sports Law
Prevents monopolies and promotes competition
Sherman Antitrust Act
All the ways in which people differ
Diversity
Individuals actively involved in the event.
Participants
Customers who have the same needs that are in the same specific market
Target Market
Process of assessing a specific market within an industry to understand its dynamics, trends, and competitive landscape.
Market Analysis
How many players can be on a baseball field at one time?
9
Federal law that provides trademark protection
Lanham Act
The willingness to adjust your opinions and behaviors so that you value people and ideas from other cultures
Cultural Sensitivity
Type of insurance designed to provide financial and medical benefits to employees who are injured
Worker's Compensation Insurance
Gender, heritage, religion, socioeconomic status, life stage
Demographic segmentation
Involves creating actionable strategies based on insights gained from market analysis, detailing how to reach and engage the target market.
Market Planning
In what game is "love" a score?
Tennis
An economic system that depends on honest, healthy competition between businesses
Capitalism
The belief that your own culture is naturally better than other cultures
Ethnocentrism
Coverage for bodily injury and property damage claims.
General Liability Insurance
Regions, states, neighborhoods, cities
Geographic Segmentation
1. Define Target Market 2. Gather Data 3. Analyze Data. 4. Draw Conclusions
Steps in a Market Analysis
Name of a shot when you make it on the green in golf
Putt or Shot Putt
A type of insurance that protects organizations or sponsors from loss of income due to contest awards
Prize Indemnity
The willingness to adjust your opinions and behaviors so that you value people and ideas from other cultures
Primary Diversity
Protection for rented or owned equipment and venues.
Property Insurance
Lifestyle, personality, interest, activities
Psychographic Segmentation
Data collected for the first time
What was banned in basketball from 1967 to 1976?
Reselling tickets for more than their face value
Ticket Scalping
Differences that may change at various points throughout one’s lifetime
Secondary Diversity
Helps manage risk associated with large gatherings and activities. Make sure the event is safe before the event takes place.
Risk Management
Rate of use, benefits derived, loyalty response, occasion response.
Behavioral Segmentation
Secondary Data
What is it called when a bowler rolls three strikes in a row.
Hint: You eat this on a known Holiday
Triple or Turkey