Sports Law
Prevents monopolies and promotes competition
Sherman Antitrust Act
All the ways in which people differ
Diversity
Individuals actively involved in the event.
Participants
Customers who have the same needs that are in the same specific market
Target Market
Who won the NBA Championship last year (2024)
Boston Celtics
Federal law that provides trademark protection
Lanham Act
The willingness to adjust your opinions and behaviors so that you value people and ideas from other cultures
Cultural Sensitivity
Type of insurance designed to provide financial and medical benefits to employees who are injured
Worker's Compensation Insurance
Gender, heritage, religion, socioeconomic status, life stage
Demographic segmentation
Who won the Major League Baseball Championship last year (2024)
LA Dodgers
An economic system that depends on honest, healthy competition between businesses
Capitalism
The belief that your own culture is naturally better than other cultures
Ethnocentrism
Coverage for bodily injury and property damage claims.
General Liability Insurance
regions, states, neighborhoods, cities
Geographic Segmentation
Who won the WNBA Finals last year?
New York Liberty
A type of insurance that protects organizations or sponsors from loss of income due to contest awards
Prize Indemnity
The willingness to adjust your opinions and behaviors so that you value people and ideas from other cultures
Primary Diversity
Protection for rented or owned equipment and venues.
Property Insurance
Lifestyle, personality, interest, activities
Psychographic Segmentation
Who won the women's NCAA championship last year?
South Carolina
Reselling tickets for more than their face value
Ticket Scalping
Differences that may change at various points throughout one’s lifetime
Secondary Diversity
Helps manage risk associated with large gatherings and activities
Risk Management
Rate of use, benefits derived, loyalty response, occasion response.
Behavioral Segmentation
Who won the College Men's Basketball Championship last year?