Market Analysis
process of assessing a specific market within an industry to understand its dynamics, trends, and competitive landscape.
Market Analysis
Customers who have the same needs that are in the same specific market
Target Market
What does SWOT stand for
Strengths, Weaknesses, Opportunities, Threats
This sport takes place in the spring season. Requires hitting, running, and sliding.
Baseball or Softball
The Olympics are held every how many years?
4 years
Major League Baseball team in Pittsburgh
Pittsburgh Pirates
Involves creating actionable strategies based on insights gained from market analysis, detailing how to reach and engage the target market.
Market Planning
Gender, heritage, religion, socioeconomic status, life stage
Demographic segmentation
Advantages, what we do well?, our assets, where do we make our money?
Strengths in SWOT
This sport takes place in the Winter season only. Sport involves sprinting, jumping and sliding. 1, 2 or 3 points can be rewarded for scoring.
Basketball
Tokyo Japan
Chicago Blackhawks
1. Define Target Market 2. Gather Data 3. Analyze Data. 4. Draw Conclusions
Steps in a Market Analysis
regions, states, neighborhoods, cities
Geographic Segmentation
What do we lack?, what are our competitors doing that we are not? How can we improve?
Weakness questions in SWOT
This sport takes place in the Fall season only. Eleven players can be on the field for a team. Involves running and throwing.
Football
What type of race is the Tour de France?
What team did Peyton Manning retire from?
Denver Broncos
CRM Software! (What does CRM stand for?)
Customer Relationship Management
Lifestyle, personality, interest, activities
Psychographic Segmentation
Finding new ways to serve customers, Looking at Economic trends, Looking at thing that competitors missed
Opportunity in SWOT
This sport involves singles and doubles. Requires a person to hit the ball back and forth against an opponent.
Tennis
What is the only team in the NFL to neither host nor play in the Super Bowl?
Cleveland Browns
Which NBA team is formerly known as the Seattle Super Sonics
Oklahoma City Thunder
Data Analysis Tool for organizing data (uses cells to organize data)
Excel Spreadsheet Software
Rate of use, benefits derived, loyalty response, occasion response.
Behavioral Segmentation
What obstacles do we face?, where are we vulnerable?, what trends are harmful to us?
Threat questions in SWOT
This is a new sport at South Garner. Played on the football field. Involves running, throwing, and catching.
Flag Football
Who was the first NBA player to get diagnosis with Covid-19
Rudy Gobert
What was the team NBA team name that use to be in Vancouver Canada
Memphis Grizzles