Messaging
True or False: Sponsorship messaging aims to highlight social responsibility.
False.
True or False: Social media posts are an internal organizational communication channel.
False.
True or False: Internal Organizational Channels include emails.
True
True or False: Television commercials are the most powerful form of marketing.
False.
True or False: Sport consumers often stay loyal despite poor team performance.
True.
What is a common mistake in sport messaging?
- Ignoring audience needs
- Overloading with information
- Poor timing
Which social platforms are most popular among Millennials and Gen Z?
Instagram and YouTube
What is the main purpose of a press release?
disseminates relevant news to the public and media and provides an official record of information.
How often should you send email marketing materials out?
Test for frequency effectiveness. No one size fits all.
What is Fan Engagement?
The emotional and behavioral connection fans have/develop with a team, athlete, or sport.
What type of messaging would be utilized when a star player is suspended for violating team rules.
Crisis Messaging.
What should be captured during and after social media campaigns to assess?
Statistics and data
What is the purpose of a media advisory?
Inform the media of an event taking place.
Segmenting customers and email specific information out to certain customers is important in which form of marketing?
Email Marketing.
How has social media transformed the way sport organizations build and maintain fan engagement compared to traditional media channels?
Constant interaction and input.
Fan Engagement Messaging focuses on?
Building loyalty, boosting attendance, and digital interaction.
What is the major goal of social media communication in sports?
To engage fans through storytelling and useful content
What is the main goal of a communication plan in sport organizations?
To convey clear, consistent, and goal-aligned messages
Persuasion marketing focuses on what?
influencing attitudes and behaviors.
Why does fan engagement matter?
Builds loyalty & retention
Creates revenue opportunities
Enhances Brand Value
The purpose of media relations channels is to what?
Shape an organization’s public narrative.
What are the 3 main categories of social media services?
Media Relations Channels include what?
Press Releases
Media Advisory
Press Conferences
Media Guides
What makes sport a unique product compared to others?
It’s intangible, emotional, and has an uncertain outcome - presence of a brand fanatic
What are some typical strategies for fan engagement?
Digital and social media
Personalization
Interactive experiences