Mascots
This baseball team is home to a Moose as their mascot.
Seattle Mariners
The Mariner Moose
The law that bans gender discrimination in schools that receive federal funds.
Title 9
Without corporate sponsorships, most events would not be _________
What is profitable?
Assigning a value to a product, for example high ticket costs for Super Bowl tickets because of the high demand
What is Pricing?
The vendor is the target of sports marketing. (T/F)
What is False, the fan/spectator
Name for at least two of the famous Washington Nationals Presidents that entertain fans on gamedays.
Who are George Washington, Thomas Jefferson, Abraham Lincoln, and Theodore Roosevelt
The two major components of sports and entertainment marketing
the Marketing OF the sport/event and the Marketing THROUGH the sport/event.
A company using an event to reach its customers
What is a sponsor?
Communicating information to customers in order to get them to commit to a purchase
What is Selling?
Consumer loyalty in sports includes supporting your team. (T/F)
What is True?
The god used by George as the new mascot for the San Diego Chargers
Who is Zues, the Lightning Charger?
Name 3 categories/levels of sports competition
Amateur, high school, college, Youth, professional, olympic, extreme, international sports
the person attending an event for entertainment
Who is a Spectator or Fan?
Getting products to customers, selling online, through catalogs and in store
What is Distribution?
This was the most popular entertainment diversion for most of the 20th century
What is watching Television?
Bright green alien like mascot of the Philidelphia Philies
Who is the Philli Phanatic?
It is a national organization that governs college athletics and oversees important decisions pertaining to athletics.
What is the NCAA?
The 4 P's of the marketing mix
Product, price, place, promotion
The process of meeting customer needs by asking their opinions about the products (Nike Field Test Program)
What is Product/Service Management?
High school and college athletes are both amateur and professional athletes. (T/F)
What is False?
The new colorful 6'5" mascot for the Phoenix Suns as proposed by Ozzy?
All the marketing activities are designed to satisfy the _______ and _________ of sports consumers.
The function that draws participants
What is an event?
Communicating information to customers in order to entice them to your product (Six Flags giving out Game fly subscriptions)
What is Promotion?
Give 1 economic impact of sports and entertainment for the consumer?
What is Provides Jobs, Benefits other local businesses, Adds to tax revenue, Enhances the quality of life?