Mascots
General Knowledge
Event Marketing and Management
Marketing Functions
Sports Products and Services
100

This baseball team is home to a Moose as their mascot.

Seattle Mariners

The Mariner Moose

100

The law that bans gender discrimination in schools that receive federal funds.

Title 9

100

Without corporate sponsorships, most events would not be _________

What is profitable?

100

Assigning a value to a product, for example high ticket costs for Super Bowl tickets because of the high demand

What is Pricing?

100

The vendor is the target of sports marketing. (T/F)

What is False, the fan/spectator

200

Name for at least two of the famous Washington Nationals Presidents that entertain fans on gamedays.

Who are George Washington, Thomas Jefferson, Abraham Lincoln, and Theodore Roosevelt 

200

The two major components of sports and entertainment marketing

the Marketing OF the sport/event and the Marketing THROUGH the sport/event.

200

A company using an event to reach its customers

What is a sponsor?

200

Communicating information to customers in order to get them to commit to a purchase

What is Selling?

200

Consumer loyalty in sports includes supporting your team. (T/F)

What is True?

300

The god used by George as the new mascot for the San Diego Chargers

Who is Zues, the Lightning Charger?

300

Name 3 categories/levels of sports competition

Amateur, high school, college, Youth, professional, olympic, extreme, international sports

300

the person attending an event for entertainment

Who is a Spectator or Fan?

300

Getting products to customers, selling online, through catalogs and in store

What is Distribution?

300

This was the most popular entertainment diversion for most of the 20th century

What is watching Television?

400

Bright green alien like mascot of the Philidelphia Philies 

Who is the Philli Phanatic?

400

It is a national organization that governs college athletics and oversees important decisions pertaining to athletics.

What is the NCAA?

400

The 4 P's of the marketing mix

Product, price, place, promotion

400

The process of meeting customer needs by asking their opinions about the products (Nike Field Test Program)

What is Product/Service Management?

400

High school and college athletes are both amateur and professional athletes. (T/F)

What is False? 

500

The new colorful 6'5" mascot for the Phoenix Suns as proposed by Ozzy?

Who is Glicki the Gecko?
500

All the marketing activities are designed to satisfy the _______ and _________ of sports consumers.

needs and wants
500

The function that draws participants

What is an event?

500

Communicating information to customers in order to entice them to your product (Six Flags giving out Game fly subscriptions)

What is Promotion?

500

Give 1 economic impact of sports and entertainment for the consumer?

What is Provides Jobs, Benefits other local businesses, Adds to tax revenue, Enhances the quality of life?

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