Bidding & Planning (Ch. 6)
The “R” in SMART goals stands for what?
Relevant
What “economy” suggests consumers want experiences beyond goods and services?
Experience economy
Sport products are considered what—because they’re consumed as produced?
Intangible
The process of learning values, attitudes, and norms for social roles.
Socialization.
An organization that expands for events and shrinks afterward is called ______.
Pulsating organization.
What is the competitive process to win the right to host an event?
A Bid
Experiences are ______ (different for everyone) and ______ (personally interpreted).
Heterogeneous; Subjective
This segmentation is based on attitudes, beliefs, and interests.
Psychographic segmentation
Blend of someone’s interest in sport + importance of sport in their life.
Consumer Involvement
Three phases of organizing one-off events: Planning, Implementation, and ______.
Wrap-up
These events require years of planning and are the most complex to execute.
Mega events
Name the fourth experience category: Entertainment, Educational, Escapist, and ______.
Aesthetic
The fourth element of the marketing mix: Product, Price, Place, and ______.
Promotion
Motivation driven by skill development and challenge.
Mastery motivation
Self-driven motives that improve a volunteer’s status.
Egoistic motives
This type of study analyzes the strengths and weaknesses of a potential event.
Feasibility study
What design tool creates value by enabling high-quality interactions?
Co-creation
This marketing tactic achieves big impact at low cost through surprise.
Guerrilla marketing
The second stage of the Consumer Decision Process.
Search for information
What is the greatest source of stress for workers in one-off events?
Job insecurity
Who controls the event and decides who wins the bid?
Rights Holders
Secular events create this spatial/temporal zone.
Liminoid zone
A strategy ensuring consistent messaging across all communication elements.
Integrated Marketing Communication (IMC).
Final CDP stage involving disassociation from a product.
Divestment
The service quality measure using Tangibles, Responsiveness, Access, Security, and Reliability.
SPORTSERV