1st SEMESTER REVIEW
T/F: Refer to S.M.A.R.T when writing Goals & Objectives.
TRUE
Event Marketing.
A promotional strategy that involves creating and executing events to promote a product, service, or brand.
Different areas of demographics within your target audience.
Age, Gender, Income-Level
5 Social Media Platforms.
Facebook, Instagram, Twitter, LinkedIn, Snapchat
What is Risk Management?
Involves identifying, assessing, and mitigating potential risk that could impact the event's success.
The acronym S.M.A.R.T?
Specific, Measureable, Achievable, Relevant, Time-Bound
Why is bidding an event necessary?
To ensure your proposal stands out and meets the needs of the necessary criteria.
The location of your event can influence your audience.
Target Audience Geographic Location
Digital Marketing vs. Traditional Marketing
Digital - Website Optimization, Social Media Campaigns, Email Marketing Campaigns
Traditional - Print Advertising, Media Partnerships, Direct Mail Campaigns
A team responsible for managing risk and crises during an event.
Crisis Management Team.
The 4 future trends in sports management.
Technology, Data Analysis, Sustainability, Athlete Mental Health & Wellbeing
The 4 key components to Event Marketing.
Using the audience's values, lifestyles, and behaviors to create an engaging experinece.
Target Audience Psychographics
List 5 Examples of Digital Marketing. List 5 examples of traditional marketing.
Digital - Social media campaign, email marketing campaign, website, influencer partnership, community engagement, content strategy, blog post, sharing post-event Content.
Traditional - Print Release, Flyer, On-Site Promotion, Community Engagement, Personalized Invitation, Newsletter, Workshops, Interview, Branded Merchandise, Signage, Post-Event Content
What is SWOT Analysis?
2x2 Matrix assessing the Strengths, Weaknesses, Opportunities, and Threats related to a specific project, organization, or event.
The 11 Vision Elements discussed in the 1st half of the semester.
Vision, Logistical Plan, Site Selection, Promotion, Participants/Attendees, Event Organizer, Budget, Timeline, Food & Beverage, Transportation, Staffing
Goals & Objectives of Event Marketing.
Brand Awareness, Lead Generation, Customer Engagement, Education/Information Sharing, Community Building, Sales Opportunities
Identify Target Audience Categories.
Demographics, Interest & Hobbies, Profession & Industry, Geographic location, Psychographics, Past Attendees, Event Type, Social Media & Online Communities, Feedback & Survey's.
Attendance, engagement, feedback, networking opportunities, revenue, brand awareness, content reach, lead generation, ROI
In reference to a risk matrix what are the (3) categories to consider and what do they mean to your event.
High = Likely to occur & significant impact
Medium = Possible to occur and moderate impact
Low = Unlikely to occur and minimal impact
Breakdown of Cost vs. Revenue Streams
Cost: Venue, Catering, Staffing, Equipment/Supplies, Marketing/Promo, Misc. Cost
Why is event promotion so vital to successful events?
Achieve attendance and revenue goals, AND build a strong brand presence, foster community, and create lasting relationships w/customers.
Running & Fitness Clubs, Middle Aged & Families, CR Area, Survivors & Families of Survivors, Past participants, health care workers
Steps to "Crafting Your Brand"
Define Your Purpose, Identify your Target Audience, Create a Unique Name, Develop Visual Identity, Craft a Compelling Message, Establish a Consistent Brand, Engage through Storytelling, Leverage Social Media,Feedback, Build Community
Steps in Risk Management.
1 - Identification, 2 - Assessment, 3 - Mitigation Strategies, 4 - Response Planning, 5 - Monitoring & Review, 6 - Documentation, 7 - Review & Update, 8 - Post-Event Evaluation