Nature of Sports Marketing
Target Market
Sports Trends
Data
Data Sources
South Garner Administrators
100

Participants who watch the event

Spectators

100

Customers who have the same needs that are in the same specific market

Target Market

100

Symbol used on social media that helps categorize and track content

#Hashtag

100

Something that can be verified or proven

Fact

100

The people who buy from the businesses.

Customers

100

The Principal of South Garner

Mr. Faison

200

Businesses who pay to have their name associated with the event.

Sponsors

200

Gender, heritage, religion, socioeconomic status, life stage

Demographic segmentation

200

Going green, recycling, solar energy, reusing product are examples of what trend in sports

Sustainability and Eco-Friendliness

200

Approximations or educated guesses

Estimates

200

People who work for a company who keep up with the company’s current and potential customers. They find out what customers want?

Salespeople

200

10th Grade Administrator

Mr. Edwards

300

ESPN, The Athletic, FS1 Sports

Sports News or Sports Information

300

regions, states, neighborhoods, cities

Geographic Segmentation

300

Mental health, food and nutrition, technology in sports, well-being Events are examples of what trend in sports

Health & Wellness

300

Forecast about the future

Predictions or Projections
300

The contest between organizations that provide similar products or services or that target the same audience of consumers.

Competition/Competitors

300

11th Grade Administrator

Ms. Holland

400

Tangible things you buy at events, Apparel, Memorabilia

Sporting Goods

400

Lifestyle, personality, interest, activities

Psychographic Segementation

400

Women's sports, para sports, minority hiring in management are examples of what trend in sports.

Inclusive and Diversity in sports

400

The Four "P's" of Marketing - Product, Place, Price, Promotion. What are the Four P's of Marketing called...

Marketing Mix

400

People who bring products to the companies. They help businesses get what they need to run the business.

Suppliers/Distributors

400

12th Grade Administrator

Mr. Wallace

500

It's Intangible and Perishable. Also known as the "Game Experience"

Sporting Events

500

Rate of use, benefits derived, loyalty response, occasion response.

Behavioral Segmentation

500

Athlete stance, political awareness, cause related marketing are examples of what trend in sports.

Social Justice and Activism

500

Specific, Measurable, Attainable, Realistic, Timely is called what type of goal?

SMART Goal

500

Current events, industry specific information. 

-Ex: Social Media, Magazines, etc...

News, online publications, blogs, and trade journals.

500

9th Grade Administrators (There are two administrators) Mr. Saunders and .....

Mr. Espinal

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