Sports Product
These following items below are examples of?
Ocean Kayaking
Little League baseball
High school track meet
College wrestling
Pro hockey
The X Games
Sporting Events
Home of the New York Knicks NBA Basketball Team
Madison Square Garden
The way something is viewed
Image
People who personally use a good or service to satisfy their own wants
Consumer or Customer
Stephen Curry endorses
Under Armour, Rakuten, Chase, Nissan
Essential component of sports, a big time _____ can add value to a sport product. These are the people you come to see!
Athletes
Arena of the Duke Blue Devils College Basketball Team
Cameron Indoor Stadium
Well-known person who approves, promotes, or supports a good or service, usually for pay
Celebrity Endorser or Endorser
Intangible activities that are performed by other people for money
Services or Intangible Services
Serena Williams endorses
Nike, Wilson, or Gatorade
The setting of the sporting event is called the
Venue
Home of the NFL Dallas Cowboys Football Stadium
AT&T Stadium
All the combined impressions and experiences associated with a particular company, good, or service
Ex: (Logo, color scheme, slogan, story)
Brand or Branding
Any item capable of being touched, smelled, tasted, seen, or heard
Tangible Good or Good
Cristiano Ronaldo endorses
Nike, Herbalife, Tag Heuer, EA Sports, and KFC
Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
Lessons
Camps/Clinics
Fitness classes
Athletic training
Sporting Services
College Football Stadium known as the "Big House". Team is in the Big Ten Conference
Michigan Wolverines
A statement by an identified user of a product proclaiming the benefits received from the use of the product
Testimonial or Testimony
Any paid form of nonpersonal presentation of ideas, images, goods, or services.
Ex: Social Media Post, Online ads, TV and Radio Commercials,
Advertisement or Advertising
Lebron James endorses
Nike, Coca-Cola, 2K Sports, Blaze Pizza, Beats by Dre
Covers the broadcasting and reporting of sports in the media:
Televised shows
Radio broadcasts
Newspapers/Magazines
Internet/Social media
Sporting Media
Home of the NFL Green Bay Packers Football Team
A celebrity's endorsement of more than one product, or products for different companies, thereby benefiting all products
Cross Promotion
A government regulatory agency that administers and enforces antitrust laws to prevent price fixing and to prohibit unfair competitive practices
FTC or Federal Trade Commission
Lionel Messi
Adidas, Pepsi, Gatorade, Huawei