Facility Fundamentals
This person oversees the day-to-day operation of a sport venue, including people, resources, maintenance and operations.
What is a facility manager?
Parking, transportation, accessibility and surrounding infrastructure are important considerations during this process.
What is Site Selection?
Getting people, equipment and resources to the correct place at the correct time is known as this.
What is Event Management?
The specific group an organization wants to reach through its event marketing.
What is a target audience?
This document provides a detailed timeline of entertainment, announcements, promotions and other production elements.
What is the rundown?
Hiring, training, scheduling and evaluating employees are all examples of managing this facility resource.
What is HR?
This design concept refers to how people move through entrances, concourses, seating areas and exits.
What is flow?
Before agreeing to host an event, managers use this process to determine whether sufficient facilities, resources, staffing and money are available.
What is event feasibility?
Money, products or services provided by a business in exchange for benefits associated with a sport organization or event.
What is sponsorship?
Music, video boards, PA announcements, contests and entertainment are coordinated to create this aspect of a live sporting event.
What is game presentation?
This type of maintenance attempts to address facility or equipment problems before failure occurs.
What is preventive maintenance?
Surveys, observations and utilization statistics are examples of information that could be collected during this planning process.
What is a needs assessment?
Athletes, spectators, sponsors, vendors, facility employees and media are examples of these groups with an interest in an event.
Who are stakeholders?
A halftime shooting contest presented by a local company is an example of bringing a sponsorship to life through this concept.
What is sponsorship activation?
This individual provides information, sponsor messages, player announcements and promotions over the venue sound system.
Who is the PA announcer?
A facility manager uses this process to determine whether current facility conditions meet the needs of users.
What is a needs assessment?
This concept allows a facility to accommodate multiple activities or change configurations.
What is flexibility or Multipurpose?
Managers often build this by working backward from event day and establishing deadlines and milestones.
What is an event timeline?
Signage, social-media posts, hospitality, video-board exposure and promotional opportunities collectively make up this collection of assets that can be sold to sponsors.
What is sponsorship inventory?
When a planned 90-second timeout becomes only 60 seconds, the production team must demonstrate this ability.
What is game adaptability?
Staffing decisions should be based on these rather than simply assigning the same number of employees to every event.
What are operational needs?
A facility may legally hold 10,000 spectators but still struggle to efficiently accommodate 10,000 people for a particular event, demonstrating the difference between physical capacity and this.
What is operational/event capacity?
These provide measurable targets that allow managers to compare what they hoped an event would accomplish with what actually occurred.
What are event objectives?
Attendance, ticket revenue, social-media engagement and sponsor participation are examples of these used to evaluate event performance.
What are KPIs/key performance indicators?
Backup music, crowd cameras, trivia and mascot appearances that can be inserted when planned content fails are examples of this.
What is fill content?