Law of the Lid
This person is known for being one of the great leadership experts of all time. He created the 21 irrefutable laws of leadership.
John C. Maxwell
first company to successfully turn their brand, product, advertising, and athletes into one personality
Nike
"Nothing more, nothing less." Law of __________
Influence
What year was the very first collegiate athletic event, a rowing contest between Harvard and Yale?
Guess within 20 years
1852
This beverage company has been a sponsor of the Olympic Games since 1928.
Coca Cola
It takes a leader to chart the course.
LAw of Navigation
He was the first person to recognize that sport televised in prime time had to be more than sport. It had to also be entertainment.
Roone Arledge
This brand was the most successful athlete endorsement in history, with more than $100 million of products being sold in a single year.
Air Jordan
Theodore Roosevelt helped create a world power, won a Nobel Peace Prize, and became president of the US. But today you wouldn't even know his name if he hadn't known the Law of ____________.
He built the sport marketing agency IMG from a handshake withe legendary golfer Arnold Palmer.
Mark McCormack
List laws of leadership 1-4.
Lid, Influence, Process, Navigiation
He was the first marketer to capitalize on the term official as it relates to a sport product.
His baseball become the official ball of the national league
Albert G. Spalding
What are the 4 P's of the sport marketing mix?
product
price
place
promotion