In-kind donations, fundraising, game outreach programs
What are charitable programs?
100
All resumes and cover letters must be free of these.
What are errors?
100
Crises should be prioritized based on these two considerations.
What are likelihood and impact?
100
Inverted Pyramid
What is the style of a press release?
100
The three types of public relations
What are community relations, media relations, employee relations?
200
Pete Carroll speaking at a community center, Lebron James taking pictures with fans at Disneyworld, Tigers in Tennies
What are direct contact activities?
200
A groups of people that can alert you to open positions and assist you in obtaining positions
What is a network?
200
Crises occur when these two things are threatened.
What are financial stability and credibility with constituents?
200
Media relations attempts to improve these two aspects of coverage.
What are accuracy and depth.
200
These three contrasts define the differences between public relations and marketing:
___________, not money
___________, not exchange
___________, not target markets.
What are information, relationships, publics.
300
Demonstrating through action that a sport organization cares about its community, not just making money from it.
What is social responsibility?
300
Contact Information, Education, Work Experience
What are core aspects of a resume?
300
The state that existed when Tigers Woods waited nearly three months to address his car crash.
What is an information vacuum?
300
A policy to grant this item is helpful when determining which media members will receive event access.
What is a credential?
300
Refers to doing public relations all the time, not just when something good or bad happens.
What is C-continuous?
400
Before beginning a charitable program, a sport organization or an athlete must first make this determination.
What community will benefit?
400
Individuals that can provide you with career advice, job advice and serve as a professional sounding board.
Who are mentors?
400
Acknowledge it, Own it, Correct it.
What are the three types of key messages needed during the use of crisis response?
400
This media relations tool includes short blurbs about the game, players, and stats.
What are game notes?
400
Refers to getting using a variety of PR channels to get the public at-large and media public to know more about your sport organization.
What is building awareness?
500
St. Joseph's giving money to fund Pacific Plays Pink.
What is an example of a strategic partner?
500
After thinking about the duties of a job and the environment of a job, these must be considered.
What are value compatibility and personal life goals?