Data Types
What is Quantitative Data?
Data that can be measured and expressed numerically, like sales figures.
Which “P” involves setting the right amount a customer pays for a product?
Price
What kind of data is derived from customer surveys or interviews?
Primary Data or more specifically Qualitative Data.
What are Estimates?
Approximations or educated guesses based on available information.
This NBA legend, often called "The Mailman," is widely considered one of the greatest basketball players of all time.
Karl Malone
What is Qualitative Data?
Data that describes qualities or characteristics, often gathered through interviews or observations.
The “Place” component in the marketing mix determines what?
It determines how and where the product is distributed to reach the target customers.
Name one common source of Secondary Data in sports marketing.
Market research reports, government reports, or industry reports.
A Fact is defined as:
A piece of information that is verifiable and true.
This country has won the FIFA Men's World Cup the most times, with five championships.
Brazil
What type of data is obtained from customers and is focused on opinions, preferences, or behaviors?
Primary Data
True or False: Promotion only includes advertising.
False – Promotion includes advertising, sales promotion, personal selling, and public relations.
What type of data includes information about competitors and market trends?
External Data
Define Predictions in the context of sports marketing.
Forecasts about future events or consumer behaviors based on data trends.
This team broke the "Curse of the Bambino" in 2004 by winning their first World Series in 86 years.
Internal Data is collected from within the organization. Give an example.
Could be past sales records, employee surveys, or financial reports.
Product is one of the 4 Ps. What does it include?
It includes the design, features, branding, and quality of the goods or services.
Define Outsourcing in the context of data collection for sports marketing.
Hiring an external company to conduct research or manage marketing activities on behalf of the organization.
Why might a company use Outsourcing for some marketing activities?
To gain specialized skills, save time, or reduce costs by using an outside organization.
This sister duo has won a combined 30 Grand Slam singles titles in tennis.
Venus and Serena Williams
Name two differences between Primary Data and Secondary Data.
Primary Data is collected firsthand and is specific to the research need, while Secondary Data is already available and may not be as specific to the current study.
Give an example of a Promotional Strategy used in sports marketing.
Examples include social media campaigns, sponsorships, special in-stadium promotions, or giveaways.
Why might someone prefer to conduct Primary Research rather than Secondary Research?
Primary is up to date, it fits your specific needs, allows marketers to interact with respondents, and gives marketers greater control over the study.
How can Marketing Data be used to improve promotional efforts for an upcoming sports event?
Marketing data can identify target audiences, preferred advertising channels, and optimal pricing strategies, all of which can boost the effectiveness of promotions.
This NFL team has won the most Super Bowl titles, currently tied with the New England Patriots.
Pittsburgh Steelers