Chapter 5 Terms to Know
What is marketing intelligence
Information about competitors, their industry as a whole and the market for product
What is a joint venture
An agreement between two or more companies to work together on a project
What is revenue spending
An activity that will produce money such as ticket sales
What is productivity
The rate at which companies produce goods or services in relation to the amount of materials
What is marketing
the creation and maintenance of satisfying exchange relationships
What is a frequency table
To show how numerical value is in a set of data occurs
What is international marketing
Marketing a product in another country
What is forecast
Predicting the expenses to be incurred and revenues to be earned
What is a economic market
All the consumers who will purchase product or service
What is sports marketing
using sports to market products
What is a focus group
Consisting of panel of people who answer marketing reasearch
what is prime time
block of time during the middle of the evening with the largest amount of viewers watching
What is liable
A business is legally responsible for damages and medical cost of injured people
What is a target market
A specific group of people a business wants to reach
What is entertainment
some type of performance that people are willing to spend their money and spare time watching
What is externel databases
Data from outside businesses
what is a direct economic impact
The total amount of new spending resulting from a new event
What is an ethical dilemma
When he or she has to choose between two possible options
What is a value based culture
a culture that communicates values through high performance and excellent customer service
What is a demographic
shared characteristics of a group, such as age, marital status, gender, ethnic background, income level, and education level
What is convergence analytics
The process of organizing data data from multiple sources
What is Title IX
An amendment to federal education law that prohibits discrimination on the basis of gender
What are principles
The rules or code of conduct in which ethical behavior is based on
What is a market segment
A group of consumers within a larger market who share one or more characteristics
What is gross impression
the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer