Endoresements
This basketball star signed a lifetime deal with Nike.
Who is LeBron James?
The NFL’s biggest annual event.
What is the Super Bowl?
This platform is known for short videos and viral trends.
What is TikTok?
This sneaker brand’s slogan is “Just Do It.
What is Nike?
The city that hosts the Oscars every year.
What is Los Angeles?
The term for when a celebrity promotes a product.
What is an endorsement?
This parade is a major Thanksgiving tradition in New York City.
What is the Macy’s Thanksgiving Day Parade?
A hashtag campaign is an example of what type of marketing?
What is social media marketing?
This beverage company is famous for sponsoring halftime shows.
What is Apple Music?
This league is the most popular professional basketball league in the U.S.
What is the NBA?
This golfer lost major endorsements after a scandal in 2009.
Who is Tiger Woods?
The term for offering discounted tickets to boost attendance.
What is a promotional pricing strategy?
Name one metric used to measure engagement on social media.
What is likes, shares, comments, or reach?
The “Got Milk?” campaign is an example of what type of marketing?
What is a public awareness campaign?
The term for revenue from ticket sales.
What is gate receipts?
Name one benefit for a company when using celebrity endorsements.
What is increased brand awareness (or credibility)?
Name one way events use sponsorships to generate revenue.
What is selling naming rights or logo placement?
This term refers to paying influencers to promote a product.
What is influencer marketing?
This company created the “Share a Coke” campaign.
What is Coca-Cola?
This streaming service is known for producing original series like Stranger Things.
What is Netflix?
This tennis player became the highest-paid female athlete through endorsements.
Who is Serena Williams?
This global soccer event occurs every four years and attracts billions of viewers.
What is the FIFA World Cup?
Why do sports teams use social media during live games?
What is to engage fans in real time and boost interaction?
Name one reason why the “Be Like Mike” campaign was successful.
What is emotional appeal or strong athlete association?
Name one way entertainment companies make money besides ticket sales.
What is merchandise, licensing, or sponsorships?