Marketing Basics
Sports Marketing
Recreation Marketing
College Sports
Product and
Service Marketing
100
plan, price, promote and distribute
What is Marketing
100
Using sports to market products.
What is sports marketing.
100
renewing or rejuvenating your body or mind with play or activity.
What is recreation.
100
Governing body of most college and university teams.
What is NCAA.
100
Packer on a Wheaties box.
What is Aaron Rodgers.
200
designing, developing, maintaining and improving and acquiring products or services so that they meet customer needs.
What is Product and Service Management.
200
a specific group of people you want to reach.
What is target market.
200
Involved in travel, tourism, and amateur sports.
What is recreational activities.
200
A smaller group of football fans who follow UW Madison Badgers.
What is a market segment.
200
Dye Hard dedication of fans.
What is power of emotional ties to sports.
300
Gathering and using information about customers to improve business decision making.
What is Marketing information management.
300
Income that can be freely spent.
What is disposable income.
300
traveling for pleasure.
What is tourism.
300
reflects what products you use, how often and why.
What is product usage.
300
Offers the most efficient and effective ways to reach their target market.
What is ESPN.
400
Using advertising and the forms of communicating information about products, services, images and ideas to achieve desired outcomes.
What is Promotion.
400
The number of times per adv or game that a product or service is associated with an athlete, team or entertainer.
What is gross impression.
400
following a musical group on tour, going to Disney World/Land
What is niche travel.
400
growing area of attention for college sports.
What is women's sports.
400
to increase sales, introduce a new product, earn goodwill, enhance company image.
What is a reason for sponsorship.
500
Promotion, finance, selling, distribution, product and service management, pricing, marketing information management
What is Key Marketing Functions.
500
The most important fact to determine if a promotion will be successful.
What is timing.
500
Advertising trips on websites like Bookit, or Travelocity.
What is travel marketing.
500
Greater support of community businesses, bigger stadium visiter purchases.
What is benefits to the community by collegiate sponsors.
500
Consequence of playing badly or offending the public.
What is a loss of sponsorship.
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