Promotion
Publicity
Sales Promotions
Product Placement
Advertising
100
A written, detailed description of how the four elements of promotion-advertising, sales promotion, publicity, and personal selling- will be used.
What is a Promotional Plan
100
Publicity is not controlled by
What is the business
100
This is a marketing efforts that offer the customer an additional incentive to buy the product or service.
What is Sales Promotions
100
The picture below is a example of what?
What is product placement
100
___________ promotes competition and services are developed in order to beat the competition.
What is ADVERTISING
200
This measurement is subjective and depends on interpretation
What is Qualitative
200
_________ is when an unknown person or event is propelled into the spotlight by the fans.
What is Grass-Roots Effect
200
Special gifts, such a posters or team hand towels that are given out to the first 500 people entering the ball park is an example of this type of sales promotions
What is Consumer Sales Promotions
200
This is a fast growing form of sales promotion used in films, television shows, live theater.
What is Product Placement
200
This is words to be spoken or printed in the advertisement
What is Copy
300
The relationships among people, whether casual or dose, are referred to as
What is social network.
300
A promotion where a few online mentions turn into a real buzz about a movie and propel it into a mega hit.
What is a Viral campaign
300
Name the three types of sales promotions?
What is Consumer Sales Promotions, Trade sales promotions, and Employee Sale Promotions
300
What company made it possible for fox network to have a commercial-free version of the television show 24?
Who is the Ford Motor Company
300
This occurs when advertising loses its effectiveness due to overexposure or poor message quality.
What is Wear-out
400
A electronic or online game that incorporates marketing content to promote a product or service
What is Advergame
400
Creating a fake grass-root effort is called ______________ named after the artificial grass used in some sports arenas.
What is astroturfing
400
This is the term for an extra commission paid to salespersons who sell or push particular product
What is Push Money
400
In the movie ET what was the product that was place in the movie to be promoted?
What is Reese's Pieces
400
These two data points may be used to determine if the goal was achieved.
what is Sales revenues or consumers survey
500
The development of the promotional plan include the follow steps. ( You must give the all 5 of the step)
What is Identify the target customers, set promotional goals, develop a promotional budget, select the promotional mix, measure the results
500
_____________________ work hard in the sports world to create positive public images of the game and the players
What is a Public relations professionals
500
This display materials are provide free to retailers to help them sell the merchandise
What is Point-of-purchase displays
500
The show 24 main character, drives a Ford Expedition, and other Ford automobiles are placed throughout the show. What is the main characters name?
Who is Jack Bauer
500
This marketing company offering retail shopper bags & in-stadium activations services to world-class brands, sports team properties & retail stores nationwide.
What is NuBoard