Basics
Sports Categories
Sports Products & Services
Vocabulary
MISC
100
Consumer loyalty in sports includes supporting your team. (T/F)
What is TRUE
100

High school and college athletes are both amateur and professional athletes. (T/F)

What is FALSE

100

The vendor is the target of sports marketing. (T/F)

What is FALSE

100

Give the definition of Industry 

What is a group of organizations involved in the production or handling of the same product or service.

100
Products generated by the main sporting event are called: a. print advertising b. product extensions c. product lines d. product mixers
What is B. Product extensions
200

Give me 1 economic impact of sports and entertainment for the consumer?

What is Provides Jobs, Benefits other local businesses, Adds to tax revenue, Enhances the quality of life.

200

Title IX has helped increase funding for women's and girls' sports. (T/F)

What is TRUE

200

What is the Industry Revenue for Sports?

What is $70 Billion 

200

Give the definition of Sport?

What is A physical activity that participants engage in for pleasure or as a source of diversion. 

200
This was the most popular entertainment diversion for most of the 20th century:
What is watching television
300

What are the 4 P's of Marketing?

What is Product, Price, Place, Promotion 

300

Who has won the most world series? 

What is the New York Yankees 

300

What is the Industry Revenue for the Fitness Industry 

What is 30 Billion 

300

Give the definition of entertainment. 

What is any activity that provides a diversion amusement or is used as a method of occupying time. 

300
Money paid to the owner, label, and/or author for use is known as: a. royalties b. cross-selling c. niche marketing d. fads
What is a. royalties
400
The fifth "P" in the marketing mix stands for:
What is PEOPLE
400

Name one football team in the AFC West?

What is the Broncos, Chiefs, Raiders, Chargers
400

What is the Industry Revenue for the Film and Music Industry? 

What is $46 Billion 

400

FREE 

FREE

400
Short-term popular trends, styles, products, or services are known as:
What are fads
500

Any form of communication used to persuade people to buy?

What is PROMOTION

500

What College Football Team won the National Championship in 2011?

What is Auburn

500

What is the total industry revenue for both sports and entertainment industries?

what is $146 Billion 

500

Give the Definition of Sports and Entertainment Marketing.

What is marketing which focuses both on the promotion of sports, events, games, music and films and the promotion of other products and services through sport and entertainment. 

500
The primary market for film is: a. video and DVD sales and rentals b. distribution to cable and TV markets c. theatrical distribution d. all of the above
What is C. theatrical distribution
M
e
n
u