Sports
This is a person’s public approval or support for a product or service.
What is an Endorsement?
A blend of product, distribution, price, and promotion.
What is Marketing mix?
This is some type of performance that people are willing to spend their money and spare time watching.
What is Entertainment?
This part of the event triangle pays money for tickets and receives products, services, and entertainment.
This is the legal protection of words and symbols used by a company.
What is a Trademark?
This is the name, symbol, logo, or design that identifies a product, service, or company.
What is a Brand?
This is the income from ticket sales.
What is the Box Office?
This is the worldwide direction of sports and entertainment.
What is Global Trends?
The give-and-take between the event, the sponsors, and the fans.
What is the Exchange?
The blending of the promotional elements of advertising, sales promotion, publicity, and personal selling.
What is Promotional Mix?
A well-known name and/or symbol established by one company and sold for use by another company.
What is a Licensed Brand?
A description of how the four elements of promotion will be used.
What is a Promotional Plan?
This is the act of altering or editing media that is considered objectionable.
What is Censorship?
This part of the event triangle receives money from the and makes itself accessible.
This provides the estimated total potential audience.
What is Gross Rating Points (GRP)?
These are high-prospect athletes who have exceptional athletic ability and who demonstrate good character and leadership qualities on and off the field.
What are Blue-Chip Athletes?
This is an independent film that is outside the commercial mainstream of blockbuster films and draws in smaller audiences.
What is Art-House Movie?
These are items offered in addition to the product to make it more attractive to the target market.
What is Product Extensions?
This part of the event triangle provides money to the and receives access as a way to promote their products.
What is the sponsor(s)?
The name of a product or business as part of the name of an event venue.
What is Corporate Sponsorship?
This is related to the current success of the team, star players, promotional activities, and venue amenities.
What is Game Attractiveness?
When consumers spend with little thought during emotional highs or lows.
What is an Emotional Purchase?
These activities are intended to enhance the fans’ experience while increasing the attendance and revenue.
What are Fan-Fun Events?
This person is responsible for the event.
What is the Executive Event Producer?
This occurs when a product is “out of stock,” so the salesperson tries to sell customers a higher-priced alternative
What is Bait and Switch?