Marketing
Which of the following is NOT part of the marketing mix?
A. Professionals
B. Promotion
C. Price
D. Production
A. Professionals
The following types of marketing are directed towards targeted groups except for:
A. Online Marketing
B. Target Marketing
C. Direct Mail
D. Mass Marketing
D. Mass marketing
A target market is:
A. A form of business ownership
B. Statistics that describe a population in terms of personal characteristics
C. All consumers
D. Potential customers with shared needs who have the desire and ability to buy a product
D. Potential customers with shared needs who have the desire and ability to buy a product
Besides consumer loyalty and product, what other area of difference exists between marketing sports and entertainment?
A. risks
B. sponsorship
C. promotion
D. revenue stream
D. Revenue stream
Today's sports and entertainment marketing is geared toward the wealthy. True or False?
True