Unit 2- Product & Service Central
Goods are ____ product
tangible
A presentation should be designed for a specific _____
Audience
Promotion is best describe in this unit as _____
Technical Skills are learned though ____
training
A business must have expenses and a way to generate ___
revenue
Name One of the Five P’s
People, Place, Price, Product, Promotion
A press release is sent to the ___ to share information
Media
A fan searches online for tickets because they already want to attend a game. Is this push or pull marketing
Pull Marketing
Knowledge can come from school or previous ___
Experience
If the expenses become higher than revenue, the business is experiencing ____
a problem/loss
Which P Refers to the group of consumers a marketer wants to reach
People
Name one of the three Rs of media relationships
Rebuilding, Retaining, Repairing
What does the first A stand for in AIDA
Awareness
What does KSA stand for
Knowledge, Skills Abilities
A strong entrepreneur pitch should explain the customer need and why the business ____ _____
could work
Is the sports and entertainment product primarily considered a good or a service.
A Service
What is the goal of public relation?
To build and maintain a positive image
___ Marketing targets a narrow but potentially profitible segment
Niche or Grassroots
In SWOT, strenghts and weaknesses are generally _____ factors
internal
In SWOT, which category asks what outside factors could hurt the business?
Threat
A product mix is _______
all the product an organization sells
What does a press kit provide to reporters?
accurate information and supporting materials
Name the three parts of the Event Triangle
Event, Audience and Sponsors
O*NET is developed by the US Department of ____
Labor
In SWOT, which category asks what gives the business an advantage
Strength