Vocab
S and E History
Product Mix
Economics
Vocab 2
100
the creation and maintenance of satisfying exchange relationships
What is marketing?
100
Historically, what programming is the most expensive to insert commercials in?
What is the Super Bowl?
100
A physical feature that can be seen and felt
What is tangible?
100
Study of the relationships between individual consumers and producers
What is microeconomics?
100
uses low pricing to help capture a large market share early
What is penetration pricing?
200
using sports to market products
What is sports marketing?
200
Super Bowl 50 champions
Who are the Denver Broncos?
200
Items added to a product to make it more attractive to the target market, including guarantees, warranties, and instructional information
What is a product extension?
200
study of how goods and services are produced, distributed, and consumed
What is economics?
200
the amount of money remaining from revenues after all expenses are paid
What is profit?
300
the name, symbol, word, design, or combination of these elements that identifies a product
What is a brand?
300
Theme park that opened in 1961
What is six flags?
300
Group of similar products with slight variations to satisfy different needs of consumers
What is a product line?
300
result of making the product or service available when the consumer wants it
What is time utility
300
the money a business receives from the sale of goods and services
What is revenue?
400
influencing how people choose to spend their time and money on entertainment
What is entertainment marketing?
400
The first sport to charge for admission
What is baseball?
400
Purposely not using a product
What is rejection?
400
when the physical characteristics of a product or service are improved
What is form utility?
400
Study of the economics of the entire society
What is macroeconomics?
500
the number of viewers the programming attracts
What are ratings?
500
The first college to offer a Sports Marketing degree
What is Ohio College?
500
The peak in the product life cycle
What is the maturity stage?
500
Apple used this utility when introducing their watch 20% off
What is possession utility?
500
making decisions to use resources in ways that result in the greatest profit
What is profit motive?
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