What type of ticket or seating arrangement do sport venues sell to accommodate spectators who are price conscious and are willing to occupy any available seats on a first-come, first-served basis?
What is General admission
100
When developing a preseason booking strategy, the most important factors for a sports or event organization to consider are its timing, target markets, and which other one?
What is Selling methods
100
Expanded bandwidth is changing the face of in-home entertainment by performing which activity?
What is Allowing for delivery of the Internet through television sets
100
A business purchased a line of items for resale that cost $9.32 each. Expenses total $1.65 per item. What is the breakeven price per item?
What is $10.97
100
What type of insurance do event organizers purchase in order to cover spectator ticket refunds, sponsorship refunds, and vendor payments?
What is Cancellation
200
Which stadium seating arrangements are usually the least expensive tickets that fans can purchase?
What is Festival
200
Which is a characteristic of product bundling in the sports or event industry?
What is Lower prices
200
The cable network that televises college basketball games throughout the country is performing which activity of the sports product?
What is Distributing
200
What do sales beyond the breakeven point provide to a business?
What is Profit
200
An event planner should consider purchasing weather insurance for which event?
What is Outdoor art show and festival
300
One reason it is important for sports or event marketers to be able to accurately explain ticketing and seating arrangements is to help customers with which action?
What is Obtain the type of seats they want at the price they want to pay
300
When forecasting ticket sales for a professional basketball team, sporting event organizers should consider which factor?
What is The team’s performance record
300
Which is a decision about place that must be made in sports and entertainment marketing?
What is “Where will ticket outlets be found?”
300
An increase in ticket prices is most accepted by fans if a sport has which demand for tickets?
What is Inelastic
300
When assessing risks associated with an upcoming event, sports or event organizations should acquire input from all levels of management and which other group?
What is Vertical staff members
400
What factors might a concert promoter consider when conducting a facility inspection for an upcoming event?
What is Storage space and hospitality options
400
One reason sports or event marketers often bundle extra amenities with tickets is to perform which action?
What is Increase revenue
400
Rhonda is making a presentation to the chamber of commerce of a large city in anticipation of building a sports complex. What is the primary element of distribution that she should discuss with them?
What is Facilities
400
Why do sportswear stores calculate breakeven in units?
What is To determine how many products they must sell to breakeven
400
Purchasing basic liability insurance protects the sports or event organization or facility from financial risks associated with which threat?
What is Injuries
500
What do event planners often consider when conducting site inspections of properties that might be used for an event?
What is Geographic location
500
A successful preseason booking strategy often involves targeting which group?
What is Current ticket holders
500
One reason it is important for sports or event marketers to be able to accurately explain ticketing and seating arrangements is to help customers with which action?
What is Obtain the type of seats they want at the price they want to pay
500
A college athletic department set the football ticket prices so that the organization can earn income of $12 per ticket after covering expenses. This is an example of a price objective based on which component?
What is Profitability
500
Which is an example of a hospitality option that might be selected to offer preferred customers who attend sports events?