What might a sports organization offer a business to encourage that business to sponsor an event?
Naming rights
100
A basketball team wins a postseason playoff game and proceeds to play another team for the regional championship. In which type of tournament
is the basketball team participating?
Multistage
100
If Coca Cola is the only soft drink sponsor of a person’s favorite team, the role of Coca Cola exemplifies which type of sponsor?
Exclusive
100
Which might a sports or an event organization search to obtain marketing information?
The Internet
200
Surrounding communities benefit from professional sports teams by which action occurring?
Attracting tourist dollars
200
What rule of thumb will help sports or event marketers develop a memorable logo?
It should be clear and simple.
200
NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?
Brand recognition
200
Why do event organizers develop production schedules?
To outline all of the activities needed to prepare for the event
300
A unique characteristic of the sports industry is that it seeks to attract
markets that will perform which action?
Include spectators and participants
300
What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?
Redesign logos
300
The relationship between a sponsor and a sports entity is often described as which type?
A partnership
300
Which is an example of a celebrity endorsing an event simply by being associated with it?
Attending a grand opening
400
One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?
Their occupation
400
Athletes are often considered to be particularly effective promoting products related to which of their areas?
Sport
400
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of which
type of marketing?
Ambush
400
A sports or an event organization that wants to obtain information about
the population in a certain geographic location might use which source?
Government sources
500
Team related factors that affect brand equity include which components?
Performance, coaches, and star athletes
500
Which are the most important considerations when designing a logo for a basketball team?
Team colors and team name
500
Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation?
Inclusion in a sponsorship proposal
500
A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?