Impacts
This is the total of new spending resulting from a specific event
What is Direct Impact?
This career acquires, coordinates and maintains sponsorship for an event, team or organization
What is Sponsorship Manager?
As used in Geico commercials, this motive is the reason for buying that appeals to the sense of reason or judgement
What is Rational Motive?
A shoe store with a sign "30%" of in-store, today only
What is Walk-In Promotion?
This is the further ripple effect caused by employees spending their salaries and wages within the local communities busniesses
What is Induced Impact?
This career requires gathering and analyzing information about consumer, markets, and competitors
What is Marketing Researcher?
As used in Pepsi Commercials, this motive is an emotional or rational reason for buying that cause people to choose one business over another
What is Patronage Motive?
Buying a season pass to watch every game
What is Season Ticket Sales?
This is related to taxation, public revenues, or public debt
What is Fiscal?
Not consider a career, though this is a temporary position offered by an organization to provide practical work experience to individuals
What is an Internship?
As used in Nike Commercials, this motive is the desire to perform a behavior effectively for its on sake
What is Intrinsic Motive
Hotel staff greeting you and helping with gear and bags
What is Hospitality?
Determined by the multiplier affect, this is the portion of money spent by visitors on local goods and services that in turn is spent locally by employers and employees
What is Indirect Impact?
This career promotes and creates awareness about specific events, such as trade shows, conferences, or product launch
What is Event Marketing?
As used in some commercials, this motive is the reason for buying that involves an appeal to the customers emotions or feelings
What is Emotional Motive?
A software company selling its project management to a large corporation
What is Corporate Sales?
These are people who are affected by a company's success or failure
What are Stakeholders?
This career manages and organized volunteers for an event or organization
What is Volunteer Coordinator?
What is Extrinsic Motive?
A family can pay rent, buy food, and save money
What is Economic Well-Being?