Class
Movie Marketing
Movie Marketing BCG Notes
Music Marketing
Defining Our Product
100

Amount of Jokes that the students get per week

6 jokes (2 Jokes on Friday)

100

How many months before the movie is released should you release the trailer?

9-12 Months

100

How much did the movie entertainment industry make last year in the United States? (Withing 3 Billion)

$30 Billion 

100

What has changed the landscape of Music Marketing?

Technology

100

What would be an example of a leader of the shoe race?

(Answers May Vary) Nike, Adidas, ETC

200

D1 Athlete in the class

Hunter Wohler

200

In Step Three of the Promotional plan, you should be pressing _____

Junkets

200

What are Questions?

Made some money, but not great income

200

Name of the Top 5 Revenue Streams in Music Marketing

Physical Sales, Digital Sales, Touring Concerts, Synchronization Deals, Sports and Merchandise

200

How are Nichers different than Leaders?

Nichers only focus on one type of meal or food. Example: Culvers only focuses on Lunch or Dinner
300

Password to get into the Mac's 

muskego

300

What Kind of Products should you be releasing 1-2 months prior to the release of the movie?

Direct And Indirect Products

300

What are Dogs?

Movies that are Financial Failures

300

How much did the United States make in earning of 2019 (Within 2 Billion)

19.6 Billion

300

True or False: Picking the wrong employees can make or break the business

True

400

You are not allowed to have these out in class

Phones

400

3 Rules of Movie Marketing

1. Know Your Audience

2. Position Your Brand

3. Customize Marketing Mix

400

What are Cash Cows?

Earned the Majority of the Revenue for the Studios

400

This Limited what functions a user perform with digital media

Digital Rights Management

400

What strategy do most industry leaders use?

Full Coverage Marketing Strategies

500

Mr. Matson's first name

Peter

500

Studios Earn The Majority Of Money From _______

Distribution

500

What are Stars?

Movie that provide large earnings right away

500

Has Fan Interaction Increased or Decreased from 10 years ago?

Increased

500

Attempts to "Attack" the customers to try to steal the leaders customers

Challengers

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