Basic Market concepts
The creation and maintenance of satisfying exchange relationships.
What is Marketing?
The study of how goods and services are produced, distributed, and consumed.
Economics
What team won the 2015 Super bowl?
Denver Broncos
What is soft data?
An educated guess.
Who is the all time HR leader in the MLB?
Barry Bonds
The Blend of the 4 marketing concepts.
What is marketing mix?
A major factor in the level of satisfaction consumers gain when spending their resources on sports and entertainment events.
Convenience
Who is the all time rush yard leader in the NFL?
Emmitt Smith
What is the MIS used for?
It is used to organize data and information as it grows to transform it to make usable decisions.
Who has performed the most triple doubles in the NBA?
Russell Westbrook
What is the Breakeven point?
The minimum sales required to cover all of the expenses of organizing, running, and promoting an event.
What is "IFE"
International Film Exchange
Who was the 2024 Walter Payton Man of the Year?
Arik Armstead
the process of using computer programming and incorporating statistics to organize data into meaningful patterns.
analytics
Who went first overall in the 2015 NFL draft?
Jameis Winston
Geographic Segmentation
It divides the markets into physical locations.
What has been major disrupter and threat to the traditional entertainment media such as theme parks, TV, and movie theaters.
The internet
Who won the 2013 NBA Finals?
Miami Heat
the number of people attending a sporting event each week can be organized into a graph or displayed
frequency table
Who has the most college football championships of all time?
Yale University
What is "FAST"?
Focus, Action, Search, Tenacity.
What is Title IX?
An amendment to federal education law that prohibits discrimination on the basis of gender in federally funded school programs, began to break down barriers for girls and women in sports.
What year was Lebron James drafted?
2003
consist of a panel of people who answer market research questions related to their observations or opinions about a product or service.
Focus Groups
who won the first ever Stanley cup?
The Montreal Hockey club